The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.
Branding athletes: Exploration and conceptualization of athlete brand image
Abstract
Highlights• The current issues of athlete brand management are discussed.• The study provides a theoretical understanding of athlete brand image.• A conceptual model of athlete brand image (MABI) is developed.• The model identifies key dimensions of athlete brand image.
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Citations
Cites
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
The Handbook of Social Psychology
Gravatt, A. E., Lindzey, G., & Aronson, F. (1969) · The Family Coordinator · doi:10.2307/582242 · Cited by 12,517
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, K. L. (1997) · Cited by 4,774
Aaker, D. A. (1995) · Cited by 4,431
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Aaker, D. A. (1991) · Cited by 3,818
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
A Means-End Chain Model Based on Consumer Categorization Processes
Gutman, J. (1982) · Journal of Marketing · doi:10.2307/3203341 · Cited by 2,625
(2019) · Sport Marketing Quarterly · doi:10.32731/smq · Cited by 2,512
(2017) · Managerial Leadership for Librarians · doi:10.5040/9798400682018.ch-003 · Cited by 2,240
Cited by
Geurin-Eagleman, A. N., & Burch, L. M. (2016) · Sport Management Review · doi:10.1016/j.smr.2015.03.002 · Cited by 342
Gao, X., Xu, X.-Y., Tayyab, S. M. U., & Li, Q. (2021) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2021.101087 · Cited by 283
Metadata
- Authors
- Arai, A., Ko, Y. J., & Ross, S.
- Venue
- Sport Management Review
- Publisher
- Informa UK Limited
- Published
- 2014-04-01
- Volume
- 17
- Issue
- 2
- Pages
- 97-106
- ISSN
- 1441-3523 (ISSN-L)
- 1839-2083
- OpenAlex
- W1997072118
- Cited by
- 307
- References
- 49
- FWCI
- 15.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Branding athletes: Exploration and conceptualization of athlete brand image. https://app.cochat.ai/papers/10.1016/j.smr.2013.04.003
- The paper
- Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review. https://doi.org/10.1016/j.smr.2013.04.003
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
