Cited by 69Decision-Making and Behavioral EconomicsRisk Perception and ManagementClimate Change Communication and Perception

Communicating uncertainty using words and numbers

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Dhami, Mandeep K., Mandel, David R.·2022·Trends in Cognitive Sciences

Abstract

Life in an increasingly information-rich but highly uncertain world calls for an effective means of communicating uncertainty to a range of audiences. Senders prefer to convey uncertainty using verbal (e.g., likely) rather than numeric (e.g., 75% chance) probabilities, even in consequential domains, such as climate science. However, verbal probabilities can convey something other than uncertainty, and senders may exploit this. For instance, senders can maintain credibility after making erroneous predictions. While verbal probabilities afford ease of expression, they can be easily misunderstood, and the potential for miscommunication is not effectively mitigated by assigning (imprecise) numeric probabilities to words. When making consequential decisions, recipients prefer (precise) numeric probabilities.

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Crossref · 10.1016/j.tics.2022.03.002

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  • Social science research shows that, in human communication, expressing (un)certainty through natural language is often preferred and perceived as more intuitive than numerical expressions.

    “Second, social science research shows that, in human communication, expressing (un)certainty through natural language is often preferred and perceived as more intuitive than numerical expressions [34, 60, 106, 112, 121].”

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Authors
Dhami, M. K., & Mandel, D. R.
Affiliations
  • Middlesex University London (GB)
  • Defence Research and Development Canada (CA)
Corresponding author
Dhami, Mandeep K.
Venue
Trends in Cognitive Sciences
Publisher
Elsevier BV
Published
2022-06
Volume
26
Issue
6
Pages
514-526
ISSN
1364-6613 (ISSN-L)
OpenAlex
W4223529721
Cited by
69
References
9
Citations by year
2026: 19 · 2025: 20 · 2024: 14 · 2023: 13 · 2022: 3
FWCI
1.94
Type
journal article
Language
en
Open access
Locations
  • Trends in Cognitive Sciences (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • Middlesex University Research Repository (Middlesex University Of London) (acceptedVersion)
Funders
Defence Research and Development Canada
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Social Sciences › Sociology and Political Science › Climate Change Communication and Perception
Keywords
uncertainty communication, verbal probability, credibility, prediction error, miscommunication, climate science communication, decision making under uncertainty
MeSH terms
Communication, Humans, Probability, Uncertainty

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