The DOI matches its Crossref record; 145 of the 145 references it cites were found in a registry or an index.
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
Open accessAbstract
Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient physical and financial resources is instrumental in achieving effective green marketing strategies. In addition, shared vision and technology sensing/response capabilities help develop a sound environmentally friendly marketing strategy. In turn, the adoption of such a strategy is conducive to obtaining competitive advantage, which subsequently increases the potential to achieve superior market and financial performance. Furthermore, the study finds that the effect of environmental marketing strategy on competitive advantage is stronger in the case of intense competitive situations, while market dynamism has no moderating effect on this association. Several implications can be drawn from the study findings for both corporate and public policy makers and interesting directions for future research are provided.
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Cited by
Úbeda-García, M., Claver-Cortés, E., Marco-Lajara, B., & Zaragoza-Sáez, P. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.09.055 · Cited by 335
What do we mean by sustainability marketing?
Kemper, J. A., & Ballantine, P. W. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1573845 · Cited by 282
Challenges and Solutions for Environmental Sustainability in the Hospitality Sector
Khatter, A. (2023) · Sustainability · doi:10.3390/su151511491 · Cited by 72
Metadata
- Authors
- Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A.
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2013-04
- Volume
- 35
- Pages
- 94-110
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W2003455514
- Cited by
- 454
- References
- 145
- FWCI
- 36.57
- Type
- journal article
- Language
- en
- Open access
- green
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- Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management. https://doi.org/10.1016/j.tourman.2012.06.003
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
