The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Abstract
Abstract People are better suited to understand stories than arguments. This research examined the influence of a narrative transportation approach on luxury hotel consumers’ perceptions of brand image, using a variety of brand story structures. This study measured the effect of brand story structure on brand image and the mediating role of narrative transportation. Data was obtained via a 2 × 2 × 2 experiment, and a crafted brand story of a fictitious luxury hotel brand, with eight structurally varied versions. The results suggest that a well-structured brand story has the potential to enhance brand image, mediated by narrative transportation.
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Citations
Cites
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Statistical mediation analysis with a multicategorical independent variable
Hayes, A. F., & Preacher, K. J. (2014) · British Journal of Mathematical and Statistical Psychology · doi:10.1111/bmsp.12028 · Cited by 3,403
Narration as a human communication paradigm: The case of public moral argument
Fisher, W. R. (1984) · Communication Monographs · doi:10.1080/03637758409390180 · Cited by 1,807
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.02.002 · Cited by 328
Metadata
- Authors
- Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X.
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2019-04
- Volume
- 71
- Pages
- 348-363
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W2898576832
- Cited by
- 160
- References
- 4
- FWCI
- 16.06
- Type
- journal article
- Language
- en
- Open access
- closed
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- Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management. https://doi.org/10.1016/j.tourman.2018.10.021
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