The influence of customer brand identification on hotel brand evaluation and loyalty development

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; Wang, Ying

doi:10.1016/j.ijhm.2013.02.002

Cited by 328Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDiverse Aspects of Tourism Research

The influence of customer brand identification on hotel brand evaluation and loyalty development

Open access

So, Kevin Kam Fung, King, Ceridwyn, Sparks, Beverley A., Wang, Ying·2013·International Journal of Hospitality Management

DOI 10.1016/j.ijhm.2013.02.002

Open this paper in CoChat — free account Open PDF

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

Integrity signals

Registry

Crossref · 10.1016/j.ijhm.2013.02.002

Cites

132 of 132 references verified0 citation errors · 0 not checkable

Statistics

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Clients who are not happy will no longer utilize the business's services, making it difficult for them to develop brand loyalty and resulting in a decrease in earnings.
“Clients who are not happy will no longer utilize the business's services, making it difficult for them to develop brand loyalty and resulting in a decrease in earnings, as demonstrated by [23,57,70].”
From Sustaining Economic Growth: E-Service Quality’s Role in Fostering Customer Loyalty in Nigeria SMEs (2024) · cites this paper as [57]
The Introduction (page unavailable) identifies customer satisfaction as an antecedent of brand loyalty, and §2.1 (page unavailable) describes repeat transactions as one measure of loyalty. But the paper does not establish that unhappy clients will stop using a business’s services or that this chain causes earnings to decline. Its Introduction discusses hotel brands and financial performance more generally. (LLM, conf=0.85)
Experimental — accuracy not yet measured
Customer satisfaction is an essential factor in determining customer loyalty.
“Customer satisfaction is an essential factor in determining customer loyalty.”
From Sustaining Economic Growth: E-Service Quality’s Role in Fostering Customer Loyalty in Nigeria SMEs (2024) · cites this paper as [57]

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314 · see citing works
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190 · see citing works
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.51.6.1173 · Cited by 91,542 · see citing works
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532 · see citing works
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941 · see citing works
Multivariate Data Analysis.
Herne, H., Cooley, W. W., & Lohnes, P. R. (1973) · Journal of the Royal Statistical Society Series A (General) · doi:10.2307/2344428 · Cited by 35,801 · see citing works
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163 · see citing works
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241 · see citing works
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355 · see citing works
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292 · see citing works
A Theory of Cognitive Dissonance
Morvan, C., & O’Connor, A. (2017) · Macat Library eBooks · doi:10.4324/9781912282432 · Cited by 18,284 · see citing works
Multivariate Data Analysis
Qu, X. (2007) · Technometrics · doi:10.1198/tech.2007.s455 · Cited by 14,758 · see citing works
The Social Identity Theory of Intergroup Behavior
Tajfel, H., & Turner, J. C. (2004) · Political Psychology · doi:10.4324/9780203505984-16 · Cited by 13,467 · see citing works
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222 · see citing works
The Behavioral Consequences of Service Quality
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996) · Journal of Marketing · doi:10.2307/1251929 · Cited by 12,003 · see citing works
Psychology of intergroup relations
Austin, W. G., & Worchel, S. (1986) · Medical Entomology and Zoology · Cited by 10,626 · see citing works
Social Identity Theory and the Organization
Ashforth, B. E., & Mael, F. A. (1989) · Academy of Management Review · doi:10.5465/amr.1989.4278999 · Cited by 7,978 · see citing works
Structural Equation Modeling: Concepts, Issues, and Applications.
Smith, M. D., & Hoyle, R. H. (1996) · Journal of the Royal Statistical Society Series D (The Statistician) · doi:10.2307/2988418 · Cited by 6,868 · see citing works
Customer Loyalty: Toward an Integrated Conceptual Framework
Dick, A. S., & Basu, K. (1994) · Journal of the Academy of Marketing Science · doi:10.1177/0092070394222001 · Cited by 6,758 · see citing works
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674 · see citing works
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00028-2 · Cited by 6,398 · see citing works
Alumni and their alma mater: A partial test of the reformulated model of organizational identification
Mael, F. A., & Ashforth, B. E. (1992) · Journal of Organizational Behavior · doi:10.1002/job.4030130202 · Cited by 5,807 · see citing works
Factor Analysis and AIC
Akaike, H. (1987) · Psychometrika · doi:10.1007/bf02294359 · Cited by 5,264 · see citing works
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899 · see citing works
Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming, Third Edition
Byrne, B. M. (2016) · doi:10.4324/9781315757421 · Cited by 4,653 · see citing works
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.1.15.18449 · Cited by 4,196 · see citing works
Book Review: Structural Equation Modeling: Concepts, Issues, and Applications
Rigdon, E. E., & Hoyle, R. H. (1997) · Journal of Marketing Research · doi:10.2307/3151904 · Cited by 4,085 · see citing works
Factor Analysis and AIC
Akaike, H. (1987) · Springer Series in Statistics · doi:10.1007/978-1-4612-1694-0_29 · Cited by 4,027 · see citing works
Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming, Second Edition
Byrne, B. M. (2013) · doi:10.4324/9780203805534 · Cited by 4,016 · see citing works
Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.76.18609 · Cited by 3,336 · see citing works
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Malhotra, N. K., Kim, S. S., & Patil, A. (2006) · Management Science · doi:10.1287/mnsc.1060.0597 · Cited by 3,250 · see citing works
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
Berry, L. L. (1995) · Journal of the Academy of Marketing Science · doi:10.1177/009207039502300402 · Cited by 3,167 · see citing works
Trust in Organizations: Frontiers of Theory and Research
Kramer, R. M., & Tyler, T. R. (1996) · Sage eBooks · doi:10.4135/9781452243610 · Cited by 2,814 · see citing works
Applications of Structural Equation Modeling in Psychological Research
MacCallum, R. C., & Austin, J. T. (2000) · Annual Review of Psychology · doi:10.1146/annurev.psych.51.1.201 · Cited by 2,634 · see citing works
The Social Influence of Brand Community: Evidence from European Car Clubs
Algesheimer, R., Dholakia, U. M., & Herrmann, A. P. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.3.19.66363 · Cited by 2,414 · see citing works
The value concept and relationship marketing
Ravald, A., & Grönroos, C. (1996) · European Journal of Marketing · doi:10.1108/03090569610106626 · Cited by 2,180 · see citing works
Untitled work
(2003) · Cited by 2,093 · see citing works
Representing and Testing Organizational Theories: A Holistic Construal
Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly · doi:10.2307/2392322 · Cited by 2,064 · see citing works
Untitled work
(1995) · Cited by 1,801 · see citing works
On the meaning and use of kurtosis.
DeCarlo, L. T. (1997) · Psychological Methods · doi:10.1037/1082-989x.2.3.292 · Cited by 1,767 · see citing works
Relationship Marketing in Consumer Markets: Antecedents and Consequences
Sheth, J. N., & Parvatlyar, A. (1995) · Journal of the Academy of Marketing Science · doi:10.1177/009207039502300405 · Cited by 1,752 · see citing works
Cultivating Service Brand Equity
Berry, L. L. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300281012 · Cited by 1,727 · see citing works
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Flavián, C., Guinalíu, M., & Gurrea, R. (2006) · Information & Management · doi:10.1016/j.im.2005.01.002 · Cited by 1,684 · see citing works
Single Sample Cross-Validation Indices for Covariance Structures
Browne, M. W., & Cudeck, R. A. (1989) · Multivariate Behavioral Research · doi:10.1207/s15327906mbr2404_4 · Cited by 1,642 · see citing works
Service loyalty
Caruana, A. (2002) · European Journal of Marketing · doi:10.1108/03090560210430818 · Cited by 1,616 · see citing works
Statistical analysis of sets of congeneric tests
Jöreskog, K. G. (1971) · Psychometrika · doi:10.1007/bf02291393 · Cited by 1,481 · see citing works
The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
Harris, L. C., & Goode, M. M. H. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.002 · Cited by 1,425 · see citing works
Brand trust in the context of consumer loyalty
Delgado‐Ballester, E., & Alemán, J. L. M. (2001) · European Journal of Marketing · doi:10.1108/eum0000000006475 · Cited by 1,394 · see citing works
Feeling and Believing: The Influence of Emotion on Trust.
Dunn, J. R., & Schweitzer, M. E. (2005) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.88.5.736 · Cited by 1,301 · see citing works
Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members
Bhattacharya, C., Rao, H., & Glynn, M. A. (1995) · Journal of Marketing · doi:10.2307/1252327 · Cited by 1,254 · see citing works
STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS*
Jöreskog, K. G. (1969) · ETS Research Bulletin Series · doi:10.1002/j.2333-8504.1969.tb00777.x · Cited by 1,205 · see citing works
A Two-Dimensional Concept of Brand Loyalty
Day, G. S. (1976) · Lecture notes in economics and mathematical systems · doi:10.1007/978-3-642-51565-1_26 · Cited by 1,140 · see citing works
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, P., & Miller, K. E. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2005.11.006 · Cited by 1,134 · see citing works
Reading and understanding more multivariate statistics
(2001) · Choice Reviews Online · doi:10.5860/choice.38-5067 · Cited by 1,127 · see citing works
Service quality, customer satisfaction, and customer value: A holistic perspective
Oh, H. (1999) · International Journal of Hospitality Management · doi:10.1016/s0278-4319(98)00047-4 · Cited by 1,087 · see citing works
Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
Ahearne, M., Bhattacharya, C., & Gruen, T. W. (2005) · Journal of Applied Psychology · doi:10.1037/0021-9010.90.3.574 · Cited by 1,043 · see citing works
Consumer‐based brand equity: improving the measurement – empirical evidence
Pappu, R., Quester, P. G., & Cooksey, R. (2005) · Journal of Product & Brand Management · doi:10.1108/10610420510601012 · Cited by 1,034 · see citing works
A Tale of Two Methods
James, L. R., Mulaik, S. A., & Brett, J. M. (2006) · Organizational Research Methods · doi:10.1177/1094428105285144 · Cited by 924 · see citing works
Drivers of consumer–brand identification
Stokburger-Sauer, N. E., Ratneshwar, S., & Sen, S. (2012) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2012.06.001 · Cited by 908 · see citing works
Development and Validation of a Brand Trust Scale
Alemán, J. L. M., Delgado‐Ballester, E., & Guillén, M. J. Y. (2003) · International Journal of Market Research · doi:10.1177/147078530304500103 · Cited by 906 · see citing works
Brand equity, brand loyalty and consumer satisfaction
Nam, J.-H., Ekinci, Y., & Whyatt, G. (2011) · Annals of Tourism Research · doi:10.1016/j.annals.2011.01.015 · Cited by 893 · see citing works
The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions
Petrick, J. F. (2004) · Journal of Travel Research · doi:10.1177/0047287504263037 · Cited by 879 · see citing works
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Lai, F., Griffin, M., & Babin, B. J. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.10.015 · Cited by 823 · see citing works
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
Aydın, S., & Özer, G. (2005) · European Journal of Marketing · doi:10.1108/03090560510601833 · Cited by 809 · see citing works
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
Keh, H. T., & Xie, Y. (2008) · Industrial Marketing Management · doi:10.1016/j.indmarman.2008.02.005 · Cited by 805 · see citing works
The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions
Ryu, K., Han, H., & Kim, T. (2008) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2007.11.001 · Cited by 789 · see citing works
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
Bloemer, J. M. M., de Ruyter, K., & Wetzels, M. G. M. (1999) · European Journal of Marketing · doi:10.1108/03090569910292285 · Cited by 766 · see citing works
Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry
Choi, T. Y., & Chu, R. (2001) · International Journal of Hospitality Management · doi:10.1016/s0278-4319(01)00006-8 · Cited by 735 · see citing works
In Whom we Trust: Group Membership as an Affective Context for Trust Development
Williams, M. (2001) · The Academy of Management Review · doi:10.5465/amr.2001.4845794 · Cited by 720 · see citing works
Untitled work
(2000) · Cited by 712 · see citing works
The role of consumer–brand identification in building brand relationships
Tuškej, U., Golob, U., & Podnar, K. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.07.022 · Cited by 691 · see citing works
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Kim, H.-B., & Kim, W. G. (2004) · Tourism Management · doi:10.1016/j.tourman.2004.03.010 · Cited by 669 · see citing works
Social Identity and the Service-Profit Chain
Homburg, C., Wieseke, J., & Hoyer, W. D. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.38 · Cited by 668 · see citing works
Linking perceived value and loyalty in location‐based mobile services
Pura, M. (2005) · Managing Service Quality · doi:10.1108/09604520510634005 · Cited by 665 · see citing works
Social identity perspective on brand loyalty
He, H., Yan, L., & Harris, L. C. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.03.007 · Cited by 587 · see citing works
Marketing Research Within a Changing Information Environment
Hair, J. F., Bush, R. P., & Ortinau, D. J. (2003) · Cited by 573 · see citing works
On the relationship between perceived service quality, service loyalty and switching costs
de Ruyter, K., Wetzels, M., & Bloemer, J. (1998) · International Journal of Service Industry Management · doi:10.1108/09564239810238848 · Cited by 564 · see citing works
The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification
Kim, C. K., Han, D., & Park, S. (2001) · Japanese Psychological Research · doi:10.1111/1468-5884.00177 · Cited by 549 · see citing works
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
He, H., & Li, Y. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0703-y · Cited by 545 · see citing works
Dimensions and Levels of Trust: Implications for Commitment to a Relationship
Ganesan, S., & Hess, R. (1997) · Marketing Letters · doi:10.1023/a:1007955514781 · Cited by 544 · see citing works
The effect of consumer‐based brand equity on firms’ financial performance
Kim, H.-B., Kim, W. G., & An, J. A. (2003) · Journal of Consumer Marketing · doi:10.1108/07363760310483694 · Cited by 506 · see citing works
Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Y., Odin, N., & Valette‐Florence, P. (2001) · Journal of Business Research · doi:10.1016/s0148-2963(99)00076-4 · Cited by 481 · see citing works
Relationships between Bases of Power and Work Reactions: The Mediational Role of Procedural Justice
Mossholder, K. W., Bennett, N. J., Kemery, E. R., & Wesolowski, M. A. (1998) · Journal of Management · doi:10.1016/s0149-2063(99)80072-5 · Cited by 475 · see citing works
Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
Verhoef, P. C., & Commandeur, H. R. (2001) · Long Range Planning · doi:10.1016/s0024-6301(01)00091-7 · Cited by 464 · see citing works
Investigating the service brand: A customer value perspective
Brodie, R. J., Whittome, J. R. M., & Brush, G. J. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.06.008 · Cited by 448 · see citing works
Building Service Brands via Social Identity: Lessons from the Sports Marketplace
Underwood, R. L., Bond, E. U., & Baer, R. (2001) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2001.11501881 · Cited by 447 · see citing works
A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction
Back, K., & Parks, S. (2003) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480030274003 · Cited by 446 · see citing works
Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, A. S. C., Uncles, M., & Goodhardt, G. J. (2003) · Journal of Business Research · doi:10.1016/j.jbusres.2002.11.001 · Cited by 437 · see citing works
The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions
Oh, H. (2000) · Journal of Hospitality & Tourism Research · doi:10.1177/109634800002400202 · Cited by 437 · see citing works
Collective Trust and Collective Action: The Decision to Trust as a Social Decision
Kramer, R. M., Brewer, M. B., & Hanna, B. A. (1996) · Sage eBooks · doi:10.4135/9781452243610.n17 · Cited by 436 · see citing works
Customer based brand equity: evidence from the hotel industry
Kayaman, R., & Araslı, H. (2007) · Managing Service Quality · doi:10.1108/09604520710720692 · Cited by 417 · see citing works
Evaluative and relational influences on service loyalty
Butcher, K., Sparks, B., & O'Callaghan, F. (2001) · International Journal of Service Industry Management · doi:10.1108/09564230110405253 · Cited by 401 · see citing works
Self-citation
Investigating antecedents and consequences of brand identification
Kuenzel, S., & Halliday, S. V. (2008) · Journal of Product & Brand Management · doi:10.1108/10610420810896059 · Cited by 386 · see citing works
Customer loyalty and the effect of switching costs as a moderator variable
Aydın, S., Özer, G., & Arasil, Ö. (2005) · Marketing Intelligence & Planning · doi:10.1108/02634500510577492 · Cited by 344 · see citing works
Strategic Management in the Hospitality Industry
Olsen, M. D., Tse, E. C., & West, J. J. (1992) · Cited by 338 · see citing works
A comparison of attitudinal loyalty measurement approaches
Russell‐Bennett, R., & Rundle-Thiele, S. R. (2002) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540069 · Cited by 335 · see citing works
Retail service quality and perceived value
Sweeney, J., Soutar, G. N., & Johnson, L. W. (1997) · Journal of Retailing and Consumer Services · doi:10.1016/s0969-6989(96)00017-3 · Cited by 335 · see citing works
Ten commandments of structural equation modeling.
Thompson, B. (2000) · Cited by 333 · see citing works
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
Baumgarth, C., & Schmidt, M. (2010) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.02.022 · Cited by 284 · see citing works
The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry
Chen, P.-T., & Hu, H.-H. (2010) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2009.09.006 · Cited by 269 · see citing works
A review of brand loyalty measures in marketing.
Mellens, M., Dekimpe, M. G., & Steenkamp, J. E. B. M. (1995) · Socio-Environmental Systems Modeling · Cited by 250 · see citing works
Managing Hotel Brand Equity
Prasad, K. R., & Dev, C. S. (2000) · Cornell Hotel and Restaurant Administration Quarterly · doi:10.1177/001088040004100314 · Cited by 242 · see citing works
Examining the Antecedents of Brand Loyalty from an Investment Model Perspective
Li, X. R., & Petrick, J. F. (2008) · Journal of Travel Research · doi:10.1177/0047287507312409 · Cited by 234 · see citing works
How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
Mattila, A. S. (2006) · Cornell Hotel and Restaurant Administration Quarterly · doi:10.1177/0010880405283943 · Cited by 234 · see citing works
Can loyalty schemes really build loyalty?
O’Malley, L. (1998) · Marketing Intelligence & Planning · doi:10.1108/02634509810199535 · Cited by 227 · see citing works
Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels
Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348007313265 · Cited by 223 · see citing works
Multi-dimensions of patrons’ emotional experiences in upscale restaurants and their role in loyalty formation: Emotion scale improvement
Han, H., & Jeong, C. (2012) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2012.04.004 · Cited by 219 · see citing works
Consumer‐brand relationships in sport: brand personality and identification
Carlson, B. D., Donavan, D. T., & Cumiskey, K. J. (2009) · International Journal of Retail & Distribution Management · doi:10.1108/09590550910948592 · Cited by 203 · see citing works
Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, J. W., & Carlbäck, M. (2010) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2010.08.003 · Cited by 168 · see citing works
Customer Relationship Management—A Driver for Change in the Structure of the U.S. Lodging Industry
Piccoli, G., O’Connor, P., Capaccioli, C., & Alvarez, R. (2003) · Cornell Hotel and Restaurant Administration Quarterly · doi:10.1016/s0010-8804(03)90259-x · Cited by 167 · see citing works
The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
Kuenzel, S., & Halliday, S. V. (2010) · Journal of Targeting Measurement and Analysis for Marketing · doi:10.1057/jt.2010.15 · Cited by 165 · see citing works
Image Congruence and Relationship Quality in Predicting Switching Intention
Han, H., & Hyun, S. S. (2012) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348012436381 · Cited by 156 · see citing works
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆
Baldauf, A., Cravens, K. S., Diamantopoulos, A., & Zeugner‐Roth, K. P. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2009.04.004 · Cited by 150 · see citing works
The Role of Brand Affiliation in Hotel Market Value
O’Neill, J. W., & Xiao, Q. (2006) · Cornell Hotel and Restaurant Administration Quarterly · doi:10.1177/0010880406289070 · Cited by 147 · see citing works
“When experience matters”: building and measuring hotel brand equity
So, K. K. F., & King, C. (2010) · International Journal of Contemporary Hospitality Management · doi:10.1108/09596111011053765 · Cited by 137 · see citing works
Self-citation
The Determinants of Loyalty in Hotels
Wilkins, H., Merrilees, B., & Herington, C. (2009) · Journal of Hospitality Marketing & Management · doi:10.1080/19368620903327626 · Cited by 135 · see citing works
The Influence of a Hotel Firm's Quality of Service and Image and its Effect on Tourism Customer Loyalty
Kandampully, J. A., Juwaheer, T. D., & Hu, H. (2011) · International Journal of Hospitality & Tourism Administration · doi:10.1080/15256480.2011.540976 · Cited by 128 · see citing works
Environmental influences in corporate brand identification and outcomes
Donavan, D. T., Janda, S., & Suh, J. (2006) · Journal of Brand Management · doi:10.1057/palgrave.bm.2550057 · Cited by 126 · see citing works
The importance of brand cues in intangible service industries: an application to investment services
Brady, M. K., Bourdeau, B. L., & Heskel, J. (2005) · Journal of Services Marketing · doi:10.1108/08876040510620175 · Cited by 118 · see citing works
A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
Lam, S. K., Ahearne, M., & Schillewaert, N. (2011) · Journal of International Business Studies · doi:10.1057/jibs.2011.54 · Cited by 113 · see citing works
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction
Grace, D., & Weaven, S. K. (2010) · Journal of Retailing · doi:10.1016/j.jretai.2010.06.001 · Cited by 111 · see citing works
Exploring consumer‐brand relationship quality and identification
Papista, E., & Dimitriadis, S. (2011) · Qualitative Market Research An International Journal · doi:10.1108/13522751211191982 · Cited by 110 · see citing works
Essentials of marketing research : an applied orientation
Malhotra, N. K., Hall, J. E., Shaw, M., & Oppenheim, P. (2004) · Cited by 105 · see citing works
When consumers switch brands
Mazursky, D., LaBarbera, P. A., & Aiello, A. (1987) · Psychology and Marketing · doi:10.1002/mar.4220040104 · Cited by 105 · see citing works
Comparing covariance structure models: A general methodology
Rust, R. T., Lee, C., & Valente, E. (1995) · International Journal of Research in Marketing · doi:10.1016/0167-8116(95)00014-0 · Cited by 102 · see citing works
Customer Relationship Management—A Driver for Change in the Structure of the U.S. Lodging Industry
Piccoli, G., O’Connor, P., Capaccioli, C., et al. (2003) · Cornell Hotel and Restaurant Administration Quarterly · doi:10.1177/0010880403444006 · Cited by 84 · see citing works
Bridging the gap: An examination of the relative alignment of hospitality research and industry priorities
King, C., Funk, D. C., & Wilkins, H. (2010) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2010.04.009 · Cited by 71 · see citing works
Self-citation
Country Club Members’ Perceptions of Value, Image Congruence, and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty
Back, K., & Lee, J. (2009) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348009344232 · Cited by 58 · see citing works
Brand asset equilibrium in hotel management
Forgacs, G. (2003) · International Journal of Contemporary Hospitality Management · doi:10.1108/09596110310488203 · Cited by 54 · see citing works
The West Ham Syndrome
Parker, K. W., & Stuart, T. (1997) · Market Research Society Journal · doi:10.1177/147078539703900306 · Cited by 48 · see citing works
Consumers’ evaluation of brand portfolios
Kwun, D. J., & Oh, H. (2005) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2005.09.003 · Cited by 48 · see citing works
Essentials of Marketing Research
Malhotra, N. K., Birks, D. F., & Wills, P. A. (2013) · Cited by 22 · see citing works

Flagged first, then by citations

Research works printed but not linked: 1

[57]57. Jacoby, J., 1971. A model of multi-brand loyalty. Journal of Advertising Research 11, 25-31.

Sorted by citations

CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction
Martínez, P., & del Bosque, I. R. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.05.009 · Cited by 1,051 · see citing works
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
So, K. K. F., King, C., Sparks, B., & Wang, Y. (2014) · Journal of Travel Research · doi:10.1177/0047287514541008 · Cited by 693 · see citing works
Self-citation
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Kandampully, J. A., Zhang, T. C., & Bilgihan, A. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-03-2014-0151 · Cited by 678 · see citing works
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
El-Adly, M. I. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.07.007 · Cited by 613 · see citing works
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
Chen, S.-C., & Lin, C.-P. (2019) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2018.11.025 · Cited by 606 · see citing works
The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists
Su, L., & Swanson, S. R. (2016) · Tourism Management · doi:10.1016/j.tourman.2016.12.011 · Cited by 503 · see citing works
What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumuş, F. (2016) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2016.04.005 · Cited by 487 · see citing works
The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality
Su, L., Swanson, S. R., & Chen, X. (2015) · Tourism Management · doi:10.1016/j.tourman.2015.06.012 · Cited by 372 · see citing works
Customer loyalty: exploring its antecedents from a green marketing perspective
Martínez, P. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-03-2014-0115 · Cited by 315 · see citing works
Tourism-based customer engagement: the construct, antecedents, and consequences
Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019) · Service Industries Journal · doi:10.1080/02642069.2019.1570154 · Cited by 310 · see citing works
Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications
Zhu, G., So, K. K. F., & Hudson, S. (2017) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2016-0496 · Cited by 298 · see citing works
Self-citation
Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective
Rather, R. A. (2017) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2018.1404539 · Cited by 287 · see citing works
Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective
McLean, G., Osei-Frimpong, K., Al‐Nabhani, K., & Marriott, H. R. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.08.032 · Cited by 261 · see citing works
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives
Yeh, C., Wang, Y., & Yieh, K. (2016) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2015.11.013 · Cited by 240 · see citing works
Self-citation
Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty
Rather, R. A., & Hollebeek, L. D. (2019) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-10-2017-0627 · Cited by 245 · see citing works
Service quality evaluation and the mediating role of perceived value and customer satisfaction in customer loyalty
Keshavarz, Y., & Jamshidi, D. (2018) · International Journal of Tourism Cities · doi:10.1108/ijtc-09-2017-0044 · Cited by 234 · see citing works
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Rather, R. A., Tehseen, S., & Parrey, S. H. (2018) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-06-2018-0030 · Cited by 195 · see citing works
The missing link in building customer brand identification: The role of brand attractiveness
So, K. K. F., King, C., Hudson, S., & Meng, F. (2016) · Tourism Management · doi:10.1016/j.tourman.2016.09.013 · Cited by 193 · see citing works
Self-citation
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty
Cha, M., Yi, Y., & Bagozzi, R. P. (2015) · Cornell Hospitality Quarterly · doi:10.1177/1938965515620679 · Cited by 197 · see citing works
Reputation and intentions: The role of satisfaction, identification, and commitment
Su, L., Swanson, S. R., Chinchanachokchai, S., Hsu, M. K., & Chen, X. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.02.023 · Cited by 199 · see citing works
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
Augusto, M., & Torres, P. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.01.005 · Cited by 189 · see citing works
Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration
Rather, R. A. (2018) · Journal of Global Marketing · doi:10.1080/08911762.2018.1454995 · Cited by 201 · see citing works
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2019.1577694 · Cited by 171 · see citing works
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2018) · Tourism Management · doi:10.1016/j.tourman.2018.10.021 · Cited by 161 · see citing works
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, I. A., & Altarifi, S. (2015) · Journal Of Vacation Marketing · doi:10.1177/1356766715604663 · Cited by 166 · see citing works
Service quality and brand loyalty
Hemsley‐Brown, J., & Alnawas, I. A. (2016) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2015-0466 · Cited by 150 · see citing works
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty
Rather, R. A., & Camilleri, M. A. (2019) · Anatolia · doi:10.1080/13032917.2019.1650289 · Cited by 168 · see citing works
The effect of AI quality on customer experience and brand relationship
Nguyen, M., Quach, S., & Thaichon, P. (2021) · Journal of Consumer Behaviour · doi:10.1002/cb.1974 · Cited by 149 · see citing works
Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment
Hwang, E., Baloğlu, Ş., & Tanford, S. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.03.009 · Cited by 148 · see citing works
Antecedents and consequences of customer engagement on Facebook
Hinson, R. E., Boateng, H., Renner, A., & Kosiba, J. P. (2019) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-04-2018-0059 · Cited by 160 · see citing works
How CSR influences customer behavioural loyalty in the Chinese hotel industry
Liu, M. T., Liu, Y., Mo, Z., Zhao, Z., & Zhu, Z. (2019) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-04-2018-0160 · Cited by 141 · see citing works
A Study of Brand Image towards Customer's Satisfaction in the Malaysian Hotel Industry
Lahap, J., Ramli, N. S., Said, N. M., Radzi, S. M., & Zain, R. A. (2016) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2016.05.430 · Cited by 130 · see citing works
Building consumer–brand relationships through brand experience and brand identification
Kumar, V., & Kaushik, A. K. (2018) · Journal of Strategic Marketing · doi:10.1080/0965254x.2018.1482945 · Cited by 125 · see citing works
Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, M. A., Hanks, L., & Doğru, T. (2019) · Tourism Management · doi:10.1016/j.tourman.2019.02.013 · Cited by 124 · see citing works
Destination brand experience and visitor behavior: the mediating role of destination brand identification
Kumar, V., & Kaushik, A. K. (2017) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2017.1401032 · Cited by 123 · see citing works
Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image
Kaur, H., & Soch, H. (2018) · Journal of Asia Business Studies · doi:10.1108/jabs-08-2015-0119 · Cited by 135 · see citing works
The impact of consumer perceived value on repeat purchase intention based on online reviews: by the method of text mining
Zhang, N., Liu, R., Zhang, X., & Pang, Z. (2021) · Data Science and Management · doi:10.1016/j.dsm.2021.09.001 · Cited by 114 · see citing works
Reputation, subjective well-being, and environmental responsibility: the role of satisfaction and identification
Su, L., Swanson, S. R., & Chen, X. (2018) · Journal of Sustainable Tourism · doi:10.1080/09669582.2018.1443115 · Cited by 117 · see citing works
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification
So, K. K. F., Wu, L. L., Xiong, L., & King, C. (2017) · Journal of Travel Research · doi:10.1177/0047287517718354 · Cited by 111 · see citing works
Self-citation
Exploring consumer‐brand relationship quality and identification
Papista, E., & Dimitriadis, S. (2011) · Qualitative Market Research An International Journal · doi:10.1108/13522751211191982 · Cited by 110 · see citing works
Adding Voice to the Omnichannel and How that Affects Brand Trust
Pagani, M., Racat, M., & Hofacker, C. F. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2019.05.002 · Cited by 116 · see citing works
Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view
Horng, J., Liu, C.-H. S., Chou, S.-F., Yu, T., & Hu, D.-C. (2022) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2022.02.026 · Cited by 122 · see citing works
CSR and consumer behavioral responses: the role of customer-company identification
Fatma, M., Khan, I. M., & Rahman, Z. (2018) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-01-2017-0017 · Cited by 103 · see citing works
Building brand credibility: The role of involvement, identification, reputation and attachment
Molinillo, S., Japutra, A., & Ekinci, Y. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102819 · Cited by 130 · see citing works
The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study
Roy, S. K., Balaji, M. S., Soutar, G. N., & Jiang, Y. (2019) · Cornell Hospitality Quarterly · doi:10.1177/1938965519890572 · Cited by 101 · see citing works
Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect
Guan, J.-J., Wang, W.-F., Guo, Z., Chan, J., & Qi, X.-G. (2021) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-10-2020-1177 · Cited by 86 · see citing works
Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective
Martínez, P., & Rodríguez, I. R. (2014) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2014.891961 · Cited by 97 · see citing works
Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation
Li, Y., Zhang, C., Shelby, L. B., & Huan, T.-C. T. C. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-07-2020-2998 · Cited by 99 · see citing works
Hotels’ sustainability practices and guests’ familiarity, attitudes and behaviours
Olya, H., Altınay, L., Farmaki, A., Kenebayeva, A. S., & Gürsoy, D. (2020) · Journal of Sustainable Tourism · doi:10.1080/09669582.2020.1775622 · Cited by 98 · see citing works
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, N., & Kitapçı, O. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102420 · Cited by 84 · see citing works
The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry
Park, C.-I., & Namkung, Y. (2022) · Sustainability · doi:10.3390/su14031657 · Cited by 83 · see citing works
Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach
Tanveer, M., Ahmad, A.-R., Mahmood, H., & Haq, I. U. (2021) · Sustainability · doi:10.3390/su13126839 · Cited by 82 · see citing works
Brand attachment and customer citizenship behaviors
Cheng, J.-C., Luo, S.-J., Yen, C., & Yang, Y.-F. (2016) · Service Industries Journal · doi:10.1080/02642069.2016.1186658 · Cited by 81 · see citing works
The effect of personal benefits from, and support of, tourism development: the role of relational quality and quality-of-life
Su, L., & Swanson, S. R. (2019) · Journal of Sustainable Tourism · doi:10.1080/09669582.2019.1680681 · Cited by 80 · see citing works
Status seeking and perceived similarity: A consideration of homophily in the social servicescape
Hanks, L., Line, N. D., & Yang, W. (2016) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2016.10.007 · Cited by 80 · see citing works
Influences of destination social responsibility on the relationship quality with residents and destination economic performance
Su, L., Wang, L., Law, R., Chen, X., & Fong, D. K. C. (2016) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2016.1193101 · Cited by 80 · see citing works
Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty
Sun, H., Samad, S., Rehman, S. U., & Usman, M. (2022) · British Food Journal · doi:10.1108/bfj-09-2021-1002 · Cited by 87 · see citing works
Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
Agyei, J., Sun, S., Penney, E. K., Abrokwah, E., & Ofori-Boafo, R. (2021) · SAGE Open · doi:10.1177/21582440211040113 · Cited by 93 · see citing works
A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, W.-Q., Zhang, S.-N., Liu, C.-H. S., & Li, Y.-Q. (2020) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2020.1738302 · Cited by 72 · see citing works
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, R., Wymer, W., & O’Cass, A. (2017) · Tourism Management · doi:10.1016/j.tourman.2017.11.008 · Cited by 69 · see citing works
A model to analyze the effect of mobile banking adoption on customer interaction and satisfaction: A case study of m-banking in Iran
Hamidi, H., & Safareeyeh, M. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2018.09.008 · Cited by 76 · see citing works
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
Tran, T. P., Lin, C.-W. W., Baalbaki, S., & án, F. G. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.06.027 · Cited by 68 · see citing works
A scale to measure residents perceptions of destination social responsibility
Su, L., Swanson, S. R., & He, X. (2019) · Journal of Sustainable Tourism · doi:10.1080/09669582.2019.1708372 · Cited by 67 · see citing works
THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST, AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY
Azizan, N. S., & Yusr, M. M. (2019) · International Journal of Entrepreneurship and Management Practices · doi:10.35631/ijemp.270010 · Cited by 65 · see citing works
The Effect of Customers’ Perceived Value of Retail Store on Relationship between Store Attribute and Customer Brand Loyalty: Some Insights from Malaysia
Nikhashemi, S. R., Tarofder, A. K., Gaur, S. S., & Haque, A. (2016) · Procedia Economics and Finance · doi:10.1016/s2212-5671(16)30148-4 · Cited by 65 · see citing works
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
Shin, H., Casidy, R., Yoon, A., & Yoon, S.-H. (2016) · Journal of Brand Management · doi:10.1057/s41262-016-0011-7 · Cited by 64 · see citing works
Examining brand loyalty from an attachment theory perspective
Boateng, H., Kosiba, J. P., Adam, D. R., Ofori, K. S., & Okoe, A. F. (2020) · Marketing Intelligence & Planning · doi:10.1108/mip-03-2019-0161 · Cited by 75 · see citing works
Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting
Nyamekye, M. B., Adam, D. R., Boateng, H., & Kosiba, J. P. (2021) · International Hospitality Review · doi:10.1108/ihr-02-2021-0013 · Cited by 78 · see citing works
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, P., & Augusto, M. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.11.045 · Cited by 66 · see citing works
Corporate social responsibility and service innovation on customer loyalty
Yeh, Y. (2015) · International Journal of Bank Marketing · doi:10.1108/ijbm-09-2014-0130 · Cited by 59 · see citing works
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?
Nikhashemi, S. R., Naser, V., & Tarofder, A. K. (2017) · Global Business Review · doi:10.1177/0972150917693155 · Cited by 59 · see citing works
Memorable experience, tourist-destination identification and destination love
Shafiee, M. M., Foroudi, P., & Tabaeeian, R. A. (2021) · International Journal of Tourism Cities · doi:10.1108/ijtc-09-2020-0176 · Cited by 58 · see citing works
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps
Meena, R., & Sarabhai, S. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103228 · Cited by 60 · see citing works
Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation
Foroudi, P. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102519 · Cited by 59 · see citing works
When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships
Chua, B., Kim, S., Baah, N. G., Moon, H. G., Yu, J., & Han, H. (2023) · Journal of Sustainable Tourism · doi:10.1080/09669582.2023.2203406 · Cited by 56 · see citing works
Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values
Dang, V. T., Vo‐Thanh, T., Wang, J., & Nguyen, N. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3381 · Cited by 55 · see citing works
Dual pillars of hotel restaurant food quality satisfaction and brand loyalty
Bihamta, H., Jayashree, S., Rezaei, S., Okumuş, F., & Rahimi, R. (2017) · British Food Journal · doi:10.1108/bfj-07-2016-0344 · Cited by 55 · see citing works
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Y., Hur, W., & Lee, L. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103436 · Cited by 58 · see citing works
How Customer Personality Traits Influence Brand Loyalty in the Coffee Shop Industry: The Moderating Role of Business Types
Kim, S., Kim, M., & Holland, S. (2017) · International Journal of Hospitality & Tourism Administration · doi:10.1080/15256480.2017.1324340 · Cited by 57 · see citing works
Does employer branding facilitate the retention of healthcare employees? A mediation moderation study through organisational identification, psychological involvement, and employee loyalty
Salameh, A. A. M., Aman‐Ullah, A., Mehmood, W., & Abdul-Majid, A.-H. B. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103414 · Cited by 53 · see citing works
Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty
Bilgihan, A., Madanoglu, M., & Ricci, P. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.03.001 · Cited by 55 · see citing works
Brand management – standing out from the crowd
King, C. (2017) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-12-2015-0711 · Cited by 53 · see citing works
Self-citation
Promoting customers’ involvement with service brands: evidence from coffee shop customers
Kim, S., & Lee, S. A. (2017) · Journal of Services Marketing · doi:10.1108/jsm-03-2016-0133 · Cited by 53 · see citing works
From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?
Fernandes, T., & Inverneiro, I. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-02-2019-2262 · Cited by 53 · see citing works
Corporate social responsibility in family firms: Can corporate communication affect CSR performance?
Battisti, E., Nirino, N., Leonidou, E., & Salvi, A. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.113865 · Cited by 51 · see citing works
Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels
Li, J., Hudson, S., & So, K. K. F. (2021) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102844 · Cited by 52 · see citing works
Self-citation
Brand Attachment, Tour Leader Attachment, and Behavioral Intentions of Tourists
Yen, C., Chen, C.-Y., Cheng, J.-C., & Teng, H.-Y. (2015) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348015584438 · Cited by 50 · see citing works
Compelling brand storytelling for luxury hotels
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.02.002 · Cited by 50 · see citing works
Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach
Alqayed, Y., Foroudi, P., Kooli, K., Foroudi, M. M., & Dennis, C. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2022.103140 · Cited by 52 · see citing works
Improving consumers’ willingness to pay using social media activities
Torres, P., Augusto, M., & Wallace, E. (2018) · Journal of Services Marketing · doi:10.1108/jsm-07-2017-0257 · Cited by 51 · see citing works
Peer-to-peer accommodation services in the sharing economy
So, K. K. F., Xie, K., & Wu, J. (2019) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2018-0730 · Cited by 49 · see citing works
Self-citation
The role of marketing communication mix on Korean customers' coffee shop brand evaluations
Kim, S., & Lee, S. A. (2020) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-07-2019-0097 · Cited by 49 · see citing works
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, S. H., Chen, C.-H., & Lee, T. J. (2021) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102847 · Cited by 49 · see citing works
It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community
Song, J., Qu, H., & Li, X. R. (2022) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480221095721 · Cited by 48 · see citing works
Am I Ibiza? Measuring brand identification in the tourism context
Martínez, A. B., Campo, S., & Guillén, M. J. Y. (2018) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2018.04.005 · Cited by 52 · see citing works
What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example
Jiang, Q., Wei, W., Guan, X., & Dexin, Y. (2021) · World Electric Vehicle Journal · doi:10.3390/wevj12020071 · Cited by 48 · see citing works
When do customers engage in brand pages? Effects of social presence
Song, J., Moon, H. G., & Kim, M. (2019) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-10-2018-0816 · Cited by 49 · see citing works
Hotel Brand Loyalty—A Systematic Literature Review
Górska-Warsewicz, H., & Kulykovets, O. (2020) · Sustainability · doi:10.3390/su12124810 · Cited by 47 · see citing works
The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory
Ma, R., Cherian, J. P., Tsai, W.-H., Sial, M. S., Hou, L. J., & Otero, S. Á. (2021) · Sustainability · doi:10.3390/su13094700 · Cited by 45 · see citing works
Trust in Virtual Interaction: The Role of Avatars in Sustainable Customer Relationships
Guo, Y., Ng, W., Hao, F., Zhang, C., Liu, S.-X., & Aman, A. M. (2023) · Sustainability · doi:10.3390/su151814026 · Cited by 44 · see citing works

Customer Brand Identification and Its Influence on Customer Loyalty in the Hotel Industry
Basílio, C. I. A., & Gustavo, N. (2022) · Advances in hospitality, tourism and the services industry (AHTSI) book series · doi:10.4018/978-1-7998-8306-7.ch009
Brand Loyalty with Hospitality Brands: The Role of Customer Brand Identification, Brand Satisfaction and Brand CommitmentPreprint
Rather, R. A., & Sharma, J. (2018) · SSRN Electronic Journal · Cited by 34 · see citing works
Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective
Rather, R. A. (2017) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2018.1404539 · Cited by 287 · see citing works
ANALYSIS OF HOTEL BRANDING STRATEGY IN ENHANCING CUSTOMER LOYALTY
Nilazarni, & Ramiady, L. (2026) · Global Research in Economics and Advanced Theory (GREAT) · doi:10.65788/greatjournal.v3i2.111
تاثیر تطابق هویت مشتری با برند بر ارزش ویژه برند در خدمات هتلداری
شاهرخ, ز. د., زاده, ا. س., & شاهمیرزایی, و. (2017) · DOAJ (DOAJ: Directory of Open Access Journals) · doi:10.22054/tms.2018.18527.1511

Authors: So, K. K. F., King, C., Sparks, B. A., & Wang, Y.
Affiliations: Griffith University (AU)
Temple University (US)
Corresponding author: So, Kevin Kam Fung
ORCID: So, Kevin Kam Fung
King, Ceridwyn
Venue: International Journal of Hospitality Management
Publisher: Elsevier BV
Published: 2013-09
Volume: 34
Pages: 31-41
ISSN: 0278-4319 (ISSN-L)
DOI: 10.1016/j.ijhm.2013.02.002
OpenAlex: W2053639677
Cited by: 328
References: 131
Citations by year: 2026: 5 · 2025: 17 · 2024: 19 · 2023: 29 · 2022: 27 · 2021: 54 · 2020: 42 · 2019: 33 · 2018: 32 · 2017: 24 · 2016: 21 · 2015: 16 · 2014: 7 · 2013: 1
FWCI: 44.57
Type: journal article
Language: en
Open access: green
hdl.handle.net
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: International Journal of Hospitality Management (publishedVersion)
Griffith Research Online (submittedVersion)
Funders: Griffith University
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Keywords: customer-brand identification, brand management, service experience, hotel industry

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

The influence of customer brand identification on hotel brand evaluation and loyalty development

Integrity signals

Claims the paper makes

Claims other papers make about this one

Self-check

Cites

Cited by

Related

Record

About these checks