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Cited by 1,412

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Open access
Grewal, Dhruv, Krishnan, R, Baker, Julie, Borin, Norm·1998·Journal of Retailing
DOI 10.1016/s0022-4359(99)80099-2
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Abstract

This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer knowledge and prior ownership on the proposed relationships in the model are also explored. A store's perceived image is influenced by the store name and the quality of merchandise it carries. Results also indicate that internal reference price is influenced by price discounts, brand name, and a brand's perceived quality. The influence of price discounts on a brand's perceived quality was minimal. Price discounts, internal reference price, and brand's perceived quality exerted significant influence on perceived value. Perceived value and store image, in turn, positively influenced purchased intentions. High knowledge respondents are more influenced by brand name, while low knowledge respondents are more influenced by price discounts. Low knowledge consumers are also swayed by store name and brand name.

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Metadata

Authors
Grewal, D., Krishnan, R., Baker, J., & Borin, N.
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
1998
Volume
74
Issue
3
Pages
331-352
ISSN
0022-4359 (ISSN-L)
DOI
10.1016/s0022-4359(99)80099-2
OpenAlex
W2018888731
Cited by
1,412
References
5
FWCI
20.40
Type
journal article
Language
en
Open access
hybrid

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.