The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Overview
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Citations
Cites
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Goldberg, M. E., & Hartwick, J. (1990) · Journal of Consumer Research · doi:10.1086/208547 · Cited by 444
Source credibility as a function of communicator physical attractiveness
Patzer, G. L. (1983) · Journal of Business Research · doi:10.1016/0148-2963(83)90030-9 · Cited by 348
Cited by
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
Self-citationChung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Lafferty, B. A., Goldsmith, R. E., & Newell, S. J. (2002) · Journal of Marketing Theory and Practice · doi:10.1080/10696679.2002.11501916 · Cited by 467
Self-citationServicescape and loyalty intentions: an empirical investigation
Harris, L. C., & Ezeh, C. (2008) · European Journal of Marketing · doi:10.1108/03090560810852995 · Cited by 361
Metadata
- Authors
- Lafferty, B. A., & Goldsmith, R. E.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 1999-02
- Volume
- 44
- Issue
- 2
- Pages
- 109-116
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2126216359
- Cited by
- 708
- References
- 4
- FWCI
- 23.25
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad. https://app.cochat.ai/papers/10.1016/s0148-2963(98)00002-2
- The paper
- Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad. Journal of Business Research. https://doi.org/10.1016/s0148-2963(98)00002-2
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
