Cited by 348Psychology of Social InfluenceMarketing and Advertising StrategiesConsumer Perception and Purchasing Behavior

Source credibility as a function of communicator physical attractiveness

Patzer, Gordon L.·1983·Journal of Business Research

Integrity signals

Registry

Crossref · 10.1016/0148-2963(83)90030-9

Cites

22 of 22 references verified0 citation errors · 0 not checkable

Statistics

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Claims the paper makes

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  • The credibility of an advertisement is the product of the perceived credibility of the source and the perceived credibility of the message content.

    “In turn, the credibility of an advertisement is the product of two factors: the perceived credibility of a) the source (e.g. endorsers, spokespersons, corporations or sponsors; Freiden, 1982; Goldsmith, Lafferty and Newell, 2000; Patzer, 1983), and b) the message content (Cotte, Coulter and Moore, 2005; Lutz, MacKenzie and Belch, 1983; McDougall and Fry, 1975; Wathen and Burkell, 2002).”

    From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Patzer, 1983

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Authors
Patzer, G. L.
Affiliations
University of North Dakota (US)
Corresponding author
Patzer, Gordon L.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
1983-06
Volume
11
Issue
2
Pages
229-241
ISSN
0148-2963 (ISSN-L)
OpenAlex
W2020305927
Cited by
348
References
22
Citations by year
2026: 7 · 2025: 17 · 2024: 22 · 2023: 17 · 2022: 13 · 2021: 13 · 2020: 90 · 2019: 10 · 2018: 8 · 2017: 9 · 2016: 7 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 8
FWCI
0.00
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Business Research (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Psychology of Social Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords
source credibility, perceived trust, perceived expertise, persuasive communication, advertising, facial attractiveness

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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