Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control
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Increasing awareness of the risks of data collection encourages consumers to shift from relying solely on trust to a desire to have greater control over their personal information.
“As previous research aligned that increasing awareness of the risks of data collection encourages consumers to shift from relying solely on trust to a desire to have greater control over their personal information (Olivero & Lunt, 2004).”
From Feeling Watched: A Phenomenological Exploration of Consumer Discomfort and Data Privacy Concerns in E-Commerce Personalized Email Marketing (2025) · cites this paper as Olivero & Lunt, 2004
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References 56 · Cited by 271
- Authors
- Olivero, N., & Lunt, P.
- Affiliations
- University College London (GB)
- Corresponding author
- Olivero, Nadia
- Venue
- Journal of Economic Psychology
- Publisher
- Elsevier BV
- Published
- 2004-04
- Volume
- 25
- Issue
- 2
- Pages
- 243-262
- ISSN
- 0167-4870 (ISSN-L)
- OpenAlex
- W2125751327
- Cited by
- 271
- References
- 56
- Citations by year
- 2026: 7 · 2025: 5 · 2024: 10 · 2023: 10 · 2022: 12 · 2021: 13 · 2020: 14 · 2019: 11 · 2018: 13 · 2017: 15 · 2016: 15 · 2015: 17 · 2014: 16 · 2013: 22 · 2012: 14
- FWCI
- 18.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Economic Psychology (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- BOA (University of Milano-Bicocca) (submittedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- consumer privacy, self-disclosure, risk awareness, trust, perceived control, consumer profiling, personal information disclosure, e-commerce, information gathering, consumer-retailer relationships, reward
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