The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
The C-OAR-SE procedure for scale development in marketing
Open accessAbstract
Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs. COAR-SE is based on content validity, established by expert agreement after pre-interviews with target raters. In C-OAR-SE, constructs are defined in terms of Object, Attribute, and Rater Entity. The Object classification and Attribute classification steps in C-OAR-SE produce a framework (six types of scales) indicating when to use single-item vs. multiple-item scales and, for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items with a high coefficient alpha. The Rater Entity type largely determines reliability, which is a precision-of-score estimate for a particular application of the scale.
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Cites
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Cited by
Diamantopoulos, A., & Siguaw, J. A. (2006) · British Journal of Management · doi:10.1111/j.1467-8551.2006.00500.x · Cited by 3,410
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
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Online customer experience in e-retailing: An empirical model of antecedents and outcomes
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Metadata
- Authors
- Rossiter, J. R.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2002-12
- Volume
- 19
- Issue
- 4
- Pages
- 305-335
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2169033715
- Cited by
- 2,477
- References
- 11
- FWCI
- 35.73
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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