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Market segmentation and willingness to pay for organic products in Spain
Open accessAbstract
In recent years, consumer concerns on environmental and health issues related to food products have increased and, as a result, the demand for organically grown production has grown. Higher costs of production and retailer margins generate a gap between real prices and those that consumers are willing to pay for organic food. In this article, consumer willingness to pay for organic food in two Spanish regions is analyzed. Markets in both regions are segmented considering consumers lifestyles. Results indicate that consumers concerned about healthy diet and environmental degradation are the most likely to buy organic food, and are willing to pay a high premium. Organic attributes are easily identified in perishable products as the premium consumers would pay for organic meat, fruits, and vegetables is higher.
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Cites
Values, environmental attitudes, and buying of organic foods
Grunert, S. C., & Juhl, H. J. (1995) · Journal of Economic Psychology · doi:10.1016/0167-4870(94)00034-8 · Cited by 766
Cited by
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Ham, M., Jeger, M., & Frajman Ivković, A. (2015) · Economic Research-Ekonomska Istraživanja · doi:10.1080/1331677x.2015.1083875 · Cited by 495
Decisional factors driving organic food consumption: Generation of consumer purchase intentions
Teng, C.-C., & Wang, Y.-M. (2015) · British Food Journal · doi:10.1108/bfj-12-2013-0361 · Cited by 391
Meta-analysis of consumers' willingness to pay for sustainable food products
Li, S., & Kallas, Z. (2021) · Appetite · doi:10.1016/j.appet.2021.105239 · Cited by 359
Kareklas, I., Carlson, J. R., & Muehling, D. D. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.799450 · Cited by 343
A systematic review of drivers influencing consumer willingness to pay for organic food
Katt, F., & Meixner, O. (2020) · Trends in Food Science & Technology · doi:10.1016/j.tifs.2020.04.029 · Cited by 298
Metadata
- Authors
- Gil, J.
- Venue
- The International Food and Agribusiness Management Review
- Publisher
- Elsevier BV
- Published
- 2000
- Volume
- 3
- Issue
- 2
- Pages
- 207-226
- ISSN
- 1096-7508 (ISSN-L)
- OpenAlex
- W2048241521
- Cited by
- 619
- References
- 1
- FWCI
- 1.09
- Type
- journal article
- Language
- en
- Open access
- gold
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
