The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Chapter 28 The Economic Analysis of Advertising
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Citations
Cites
A New Approach to Consumer Theory
Lancaster, K. J. (1966) · Journal of Political Economy · doi:10.1086/259131 · Cited by 8,471
Platform Competition in Two-Sided Markets
Rochet, J.-C., & Tirole, J. (2003) · Journal of the European Economic Association · doi:10.1162/154247603322493212 · Cited by 5,642
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
Separate neural systems value immediate and delayed monetary rewards
McClure, S. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2004) · Science · doi:10.1126/science.1100907 · Cited by 3,089
Chicken & Egg: Competition among Intermediation Service Providers
Caillaud, B., & Jullien, B. (2003) · The RAND Journal of Economics · doi:10.2307/1593720 · Cited by 1,799
Advertising, learning, and consumer choice in experience good markets: An empirical examination
Ackerberg, D. A. (2003) · International Economic Review · doi:10.1111/1468-2354.t01-2-00098 · Cited by 476
Cited by
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Lee, D., Hosanagar, K., & Nair, H. S. (2018) · Management Science · doi:10.1287/mnsc.2017.2902 · Cited by 1,069
Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets
Gabaix, X., & Laibson, D. I. (2005) · SSRN Electronic Journal · doi:10.2139/ssrn.728545 · Cited by 441
Andreyeva, T., Kelly, I. R., & Harris, J. L. (2011) · Economics & Human Biology · doi:10.1016/j.ehb.2011.02.004 · Cited by 378
Personalization in Email Marketing: The Role of Noninformative Advertising Content
Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018) · Marketing Science · doi:10.1287/mksc.2017.1066 · Cited by 303
Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?
Haucap, J., & Heimeshoff, U. (2014) · International Economics and Economic Policy · doi:10.1007/s10368-013-0247-6 · Cited by 302
Metadata
- Authors
- Bagwell, K.
- Venue
- Handbook of Industrial Organization
- Publisher
- Elsevier
- Published
- 2007
- Pages
- 1701-1844
- ISSN
- 1573-448X (ISSN-L)
- OpenAlex
- W2891340371
- Cited by
- 545
- References
- 6
- FWCI
- 116.93
- Type
- book chapter
- Language
- en
- Open access
- closed
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- Bagwell, K. (2007). Chapter 28 The Economic Analysis of Advertising. Handbook of Industrial Organization. https://doi.org/10.1016/s1573-448x(06)03028-7
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
