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Vaccine misinformation and social media
Open accessAbstract
On Aug 19, 2019, British Prime Minister Boris Johnson outlined plans for a summit of social media firms to discuss how to promote accurate information about vaccination. The announcement accompanied the news that WHO no longer considers the UK to have eliminated measles. Coverage of the second dose of the measles–mumps– rubella (MMR) vaccine in the country has fallen to 87%, lower than the 95% required for herd immunity. “I am afraid people have just been listening to that superstitious mumbo-jumbo on the Internet, all that antivax stuff, and thinking that the MMR vaccine is a bad idea”, commented Johnson on a visit to a hospital in southwest England.
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“Reaching these required vaccination levels should not be assumed given well-documented evidence of vaccine hesitancy across the world 17 , which is often fuelled by online and offline misinformation surrounding the importance, safety or effectiveness of vaccines 18-20 .”
From Measuring the impact of COVID-19 vaccine misinformation on vaccination intent in the UK and USA (2021) · cites this paper as [19]
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Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0011
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Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.002.0010
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0005
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0009
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0001
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0010
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0008
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0004
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.003.0007
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.002.0008
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.002.0003
Kokas, A. (2022) · Oxford University Press eBooks · doi:10.1093/oso/9780197620502.002.0009
van Kampen, K., Laski, J., Herman, G., & Chan, T. M. (2022) · doi:10.2196/preprints.38316
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Amaral‐Garcia, S., Nardotto, M., Propper, C., et al. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4803852
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Benkhedda, Y., & Magdy, W. (2024) · Research Square · doi:10.21203/rs.3.rs-4511190/v1
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“Vaccine hesitancy is driven by various factors, including conspiracy theories, general distrust, belief in alternative treatments, and safety concerns [19].”
BackgroundFaye, A. (2024) · La Revue des sciences de gestion/La Revue des sciences de gestion, Direction et gestion · doi:10.3917/rsg.324.0067
Investigating COVID-19 Vaccine Communication and Misinformation on TikTok: Cross-sectional Study
van Kampen, K., Laski, J., Herman, G., & Chan, T. M. (2024) · doi:10.32920/27926796.v1
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Luisi, M. (2024) · Risk, systems and decisions · doi:10.1007/978-3-031-74062-6_9
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Silva, E. L., Camurça, L. T., de Morais, R. B. A. R., et al. (2025) · Cuadernos de Educación y Desarrollo · doi:10.55905/cuadv17n4-169
The Two-Step Flow Theory in the Digital Age (2005–2025): An Analytical Literature ReviewPreprint
Almakaty, S. S. (2025) · Preprints.org · doi:10.20944/preprints202505.0192.v1
Tuki, D. (2025) · International Journal for the Psychology of Religion · doi:10.1080/10508619.2025.2509426
“Furthermore, news outlets, especially on social media, can sometimes spread false or misleading information about vaccines (Burki, 2019; DiDomenico et al., 2022; Steffens et al., 2019; Wilson & Wiysonge, 2020).”
Çeri, A. (2025) · Birth Defects Research · doi:10.1002/bdr2.2500 · Cited by 2
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Miyazaki, K., & Sasahara, K. (2022) · The Journal of The Institute of Image Information and Television Engineers · doi:10.3169/itej.76.451
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McKinley, C. J., & Lauby, F. (2025) · Mass Communication & Society · doi:10.1080/15205436.2025.2589983
“Although false vaccine information is not synonymous with anti-vaccine content, prior research highlights the predominance of false and negative vaccine information via social media (Burki, 2019; Ruggeri et al., 2024).”
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Wyss, F., López-Santi, R., Piskorz, D. L., Márquez-González, H., Yáñez‐Gutiérrez, L., Gupta, S., Múnera, A. G., Santi, P. L., Piskorz, G., Ullauri-Solórzano, V. E., et al. (2025) · Global Heart · doi:10.5334/gh.1496
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Wang, Y. (2026) · Health Economics Policy and Law · doi:10.1017/s1744133126100589
Khazova, N., & Artemenko, E. D. (2026) · Virtual Communication and Social Networks · doi:10.21603/vcsn-2026-5-2-111-122
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FIBB: Capturing False Information Beliefs and Behaviors Across Physical and Online Environments
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Metadata
- Authors
- Burki, T.
- Corresponding author
- Burki, Talha
- Venue
- The Lancet Digital Health
- Publisher
- Elsevier BV
- Published
- 2019-10
- Volume
- 1
- Issue
- 6
- Pages
- e258-e259
- ISSN
- 2589-7500 (ISSN-L)
- OpenAlex
- W2977219551
- Cited by
- 243
- References
- 0
- Citations by year
- 2026: 16 · 2025: 26 · 2024: 27 · 2023: 32 · 2022: 74 · 2021: 52 · 2020: 15 · 2019: 1
- FWCI
- 71.50
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- The Lancet Digital Health (publishedVersion, cc-by)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Health › Vaccine Coverage and Hesitancy
- Social Sciences › Health › Social Media in Health Education
- Keywords
- vaccine misinformation, social media, anti-vaccine movement, MMR vaccine, herd immunity, vaccination coverage, measles elimination, misinformation countermeasures, online health information
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