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Cited by 1,277

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Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking

Kahneman, Daniel, Lovallo, Dan·2000·Choices, Values, and Frames

Abstract

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together seminal papers on prospect theory from economists, decision theorists, and psychologists, including the work of the late Amos Tversky, whose contributions are collected here for the first time. While remaining within a rational choice framework, prospect theory delivers more accurate, empirically verified predictions in key test cases, as well as helping to explain many complex, real-world puzzles. In this volume, it is brought to bear on phenomena as diverse as the principles of legal compensation, the equity premium puzzle in financial markets, and the number of hours that New York cab drivers choose to drive on rainy days. Theoretically elegant and empirically robust, this volume shows how prospect theory has matured into a new science of decision making.

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Metadata

Authors
Kahneman, D., & Lovallo, D.
Venue
Choices, Values, and Frames
Published
2000-09-25
Pages
393-413
OpenAlex
W4237403557
Cited by
1,277
References
0
FWCI
26.26
Type
book chapter
Language
en
Open access
closed

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CoChat. (2026). Citation check: Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking. https://app.cochat.ai/papers/10.1017/cbo9780511803475.023
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Kahneman, D., & Lovallo, D. (2000). Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking. Choices, Values, and Frames. https://doi.org/10.1017/cbo9780511803475.023

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.