Cited by 181Visual and Cognitive Learning ProcessesInnovative Teaching and Learning MethodsOnline and Blended Learning

Introduction to Multimedia Learning

Mayer, Richard E.·2014·The Cambridge Handbook of Multimedia Learning

Abstract

Multimedia learning is learning from words and pictures. The rationale for studying multimedia learning is that people can learn more deeply from words and pictures than from words alone. A goal of research on multimedia learning is to understand how to design multimedia learning environments that promote meaningful learning. The research base concerning multimedia learning is reflected in the 34 chapters of this handbook. What is new in this second edition is a sharp increase in the research base, the addition of seven new principles of multimedia learning, a broadening of contexts for studying multimedia learning, a better delineation of boundary conditions for principles, and refinements of theories of multimedia learning. The approach taken in this handbook is learner-centered rather than technology-centered, views learning as a constructive process rather than solely as a process of adding new information to memory or strengthening associations, seeks to foster meaningful learning rather than rote learning, and favors appropriate cognitive activity during learning rather than behavioral activity per se.

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Crossref · 10.1017/cbo9781139547369.002

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  • Clark and Mayer highlighted that multimedia presentation can encourage learners to engage in active learning by mentally representing material in words and pictures and making connections between pictorial and verbal representations.

    “Clark and Mayer highlighted the need for multimedia presentation to help learner comprehension since it 'can encourage learners to engage in active learning by mentally representing the material in words and in pictures and by mentally making connections between the pictorial and verbal representations' (2011, pp.71; see also Mayer, 2014).”

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Authors
Mayer, R. E.
Affiliations
University of California, Santa Barbara (US)
Corresponding author
Mayer, Richard E.
Venue
The Cambridge Handbook of Multimedia Learning
Published
2014-07-28
Pages
1-24
OpenAlex
W4249565945
Cited by
181
References
6
Citations by year
2026: 7 · 2025: 31 · 2024: 22 · 2023: 29 · 2022: 25 · 2021: 18 · 2020: 15 · 2019: 10 · 2018: 8 · 2017: 3 · 2016: 7 · 2015: 5
FWCI
14.61
Type
book chapter
Language
en
Open access
closed
Locations
Cambridge University Press eBooks (publishedVersion)
Funders
  • University of Missouri
  • Office of Naval Research
Topics
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Visual and Cognitive Learning Processes
  • Social Sciences › Psychology › Developmental and Educational Psychology › Innovative Teaching and Learning Methods
  • Social Sciences › Education › Online and Blended Learning
Keywords
multimedia learning, meaningful learning, multimedia learning principles, boundary conditions, student-centered learning, cognitive activity, rote learning, instructional design

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