The DOI matches its Crossref record; 49 of the 53 references it cites were found in a registry or an index.
Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years
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“For example, a comprehensive study of gender roles in television advertisements around the world, found that, despite some recent changes, ads 'typically show men as authoritative and knowledgeable, whereas women are confined at home' (Furnham 1999, p. 434).”
From An ethics of representation for international marketing communication (2005) · cites this paper as Furnham 1999
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Metadata
- Authors
- Furnham, A., & Mak, T.
- Affiliations
- University of London (GB)
- ORCID
- Furnham, Adrian
- Venue
- Sex Roles
- Published
- 1999-09
- Volume
- 41
- Issue
- 5-6
- Pages
- 413-437
- ISSN
- 0360-0025 (ISSN-L)
- 1573-2762
- OpenAlex
- W110905022
- Cited by
- 238
- References
- 53
- Citations by year
- 2026: 3 · 2025: 9 · 2024: 4 · 2023: 7 · 2022: 6 · 2021: 12 · 2020: 9 · 2019: 11 · 2018: 19 · 2017: 5 · 2016: 17 · 2015: 10 · 2014: 12 · 2013: 14 · 2012: 16
- FWCI
- 10.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Sex Roles (publishedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Gender Studies › Media, Gender, and Advertising
- Social Sciences › Gender Studies › Gender Roles and Identity Studies
- Social Sciences › Gender Studies › Gender and Feminist Studies
- Keywords
- gender stereotypes, television advertising, cross-cultural comparison, advertising content
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