Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
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Due to survey format limitations, the study was unable to ask many follow-up questions or add many options for multiselect questions because it would increase cognitive load and could decrease response rate.
“Due to the limitations of the survey format, we were unable to ask many follow-up questions or add many options for multiselect questions because it would increase the cognitive load on the participants and could decrease the response rate [12].”
From My Code Is Less Secure with Gen AI: Surveying Developers' Perceptions of the Impact of Code Generation Tools on Security (2025) · cites this paper as [12]
The available passages are bibliographic metadata (unpaginated); they do not discuss questionnaire design or survey outcomes. Searches for cognitive load, follow-up and multiselect questions, questionnaire complexity, and response rates found no passage addressing the attributed rationale. The claim cannot be verified from our copy. (LLM, conf=0.72)
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Cites
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Pairwise Multiple Comparison Procedures with Unequal N's and/or Variances: A Monte Carlo Study
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Developing and validating a service robot integration willingness scale
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Can Lottery Incentives Boost Web Survey Response Rates? Findings from Four Experiments
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A critical comparison of offline focus groups, online focus groups, and e-Delphi
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- Authors
- Deutskens, E., de Ruyter, K., Wetzels, M., & Oosterveld, P.
- Affiliations
- Maastricht University (NL)
- Eindhoven University of Technology (NL)
- Corresponding author
- Deutskens, Elisabeth
- ORCID
- Wetzels, Martin
- Venue
- Marketing Letters
- Published
- 2004-02
- Volume
- 15
- Issue
- 1
- Pages
- 21-36
- ISSN
- 0923-0645 (ISSN-L)
- 1573-059X
- OpenAlex
- W2171382264
- Cited by
- 835
- References
- 3
- Citations by year
- 2026: 14 · 2025: 29 · 2024: 45 · 2023: 44 · 2022: 52 · 2021: 62 · 2020: 45 · 2019: 37 · 2018: 35 · 2017: 45 · 2016: 44 · 2015: 56 · 2014: 54 · 2013: 50 · 2012: 42
- FWCI
- 59.53
- Type
- journal article
- Language
- en
- Open access
- green
- research.tue.nl
- Licence
- Locations
- Marketing Letters (publishedVersion)
- TU/e Research Portal (publishedVersion, other-oa)
- TU/e Research Portal (submittedVersion)
- Research Publications (Maastricht University) (submittedVersion, other-oa)
- TU/e Research Portal (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
- Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
- Keywords
- online surveys, response rate, response quality, questionnaire length, survey incentives, vouchers, lotteries, follow-up timing, product image
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