The problem of analyzing multiplicative composites: Interactions revisited.

Evans, Martin G.·1991·American Psychologist
DOI 10.1037//0003-066x.46.1.6

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  1. Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
    Ajzen, Icek, Madden, Thomas J · 1986 · Journal of Experimental Social Psychology
  2. The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
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  3. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
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Cited by (16)

  1. Statistical difficulties of detecting interactions and moderator effects.
    McClelland, Gary H., Judd, Charles M. · 1993 · Psychological Bulletin
  2. Group norms and the attitude-behavior relationship: A role for group identification
    Terry, Deborah J., Hogg, Michael A. · 1996 · Personality and Social Psychology Bulletin
  3. The concept of perceived value: a systematic review of the research
    Sánchez-Fernández, Raquel, Iniesta-Bonillo, M. Ángeles · 2007 · Marketing Theory
  4. Distinguishing Perceptions of Control From Self‐Efficacy: Predicting Consumption of a Low‐Fat Diet Using the Theory of Planned Behavior1
    Armitage, Christopher J., Conner, Mark · 1999 · Journal of Applied Social Psychology
  5. On Conceptualizing and Assessing Social Cognitive Constructs in Career Research: A Measurement Guide
    Lent, Robert W., Brown, Steven D. · 2006 · Journal of Career Assessment

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CoChat. (2026). Citation check: The problem of analyzing multiplicative composites: Interactions revisited. https://app.cochat.ai/papers/10.1037//0003-066x.46.1.6
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Evans, M. G. (1991). The problem of analyzing multiplicative composites: Interactions revisited. American Psychologist. https://doi.org/10.1037//0003-066x.46.1.6

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