Cited by 1,444Behavioral Health and InterventionsSocial and Intergroup PsychologyMedia Influence and Health

Group norms and the attitude-behavior relationship: A role for group identification

Terry, Deborah J., Hogg, Michael A.·1996·Personality and Social Psychology Bulletin

Abstract

Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be usefully reconceptualized from the perspective of social identity/self-categorization theory. The first study revealed that the perceived norms of a behaviorally relevant reference group influenced intentions to engage in regular exercise, but only for subjects who identified strongly with the group, whereas the effect of perceived behavioral control (a personal factor) was strongest for low identifiers. Similarly, Study 2 revealed that the effect of group norms on females' intentions to engage in sun-protective behavior was evident only for high identifiers and that the effects of one of the personal variables (attitude) was stronger for low than for high identifiers. Additional results revealed that the perceived group norm predicted subjects' attitude, as did the perceived consequences of performing the behavior. The latter result was evident only for low identifiers.

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Crossref · 10.1177/0146167296228002

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  • From a social identity perspective, the norms of the most behaviorally relevant group, rather than the norms of important others in general, predict environmental behavior intentions.

    “From a social identity perspective, it is not necessarily the norms of important others in general that will predict environmental behavior intentions, but rather the norms of the most behaviorally relevant group (Terry and Hogg, 1996; Terry et al., 1999).”
  • Previous research has provided support for the social identity perspective on the role of norms in attitude-behavior relations.

    “Previous research has provided support for this perspective on the role of norms in attitude-behavior relations (e.g., Åstrøm & Rise, 2001;Johnston & White, 2003;Smith & Terry, 2003;Terry & Hogg, 1996;Terry et al., 1999;Terry, Hogg, & McKimmie, 2000;Wellen, Hogg, & Terry, 1998;White, Terry, & Hogg, 1994;see Smith & Hogg, in press for a recent review).”
  • Personal factors such as attitude and perceived behavioral control are the primary determinants of intentions and behavior for those who do not identify strongly with the group.

    “In contrast, personal factors such as attitude and perceived behavioral control have been found to be the primary determinants of intentions and behavior for those who do not identify strongly with the group (Terry & Hogg, 1996).”
  • From a social identity approach, the perceived norms of a behaviourally relevant reference group should influence intentions, particularly when the individual identifies strongly with that reference group.

    “From a social identity approach, the perceived norms of a behaviourally relevant reference group should influence intentions, particularly when the individual identifies strongly with that reference group.”
  • The finding of the group norm by identification effect is in line with past research conducted in both the field and the laboratory.

    “this finding is in line with past research (e.g., Terry & Hogg, 1996;Terry et al. 1999), conducted in both the field and the laboratory”

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Authors
Terry, D. J., & Hogg, M. A.
Affiliations
The University of Queensland (AU)
Corresponding author
Terry, Deborah J.
Venue
Personality and Social Psychology Bulletin
Published
1996-08
Volume
22
Issue
8
Pages
776-793
ISSN
  • 0146-1672 (ISSN-L)
  • 1552-7433
OpenAlex
W2082130134
Cited by
1,444
References
53
Citations by year
2026: 33 · 2025: 38 · 2024: 48 · 2023: 72 · 2022: 52 · 2021: 63 · 2020: 102 · 2019: 91 · 2018: 72 · 2017: 71 · 2016: 68 · 2015: 66 · 2014: 78 · 2013: 67 · 2012: 64
FWCI
14.15
Type
journal article
Language
en
Open access
closed
Locations
Personality and Social Psychology Bulletin (publishedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Keywords
group norms, attitude-behavior relationship, group identification, social identity theory, self-categorization theory, reference groups, exercise intention, sun protection behavior, perceived behavioral control, perceived consequences, normative influence

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