Group norms and the attitude-behavior relationship: A role for group identification
Abstract
Two studies provided support for the proposal that the role of norms in attitude-behavior relations can be usefully reconceptualized from the perspective of social identity/self-categorization theory. The first study revealed that the perceived norms of a behaviorally relevant reference group influenced intentions to engage in regular exercise, but only for subjects who identified strongly with the group, whereas the effect of perceived behavioral control (a personal factor) was strongest for low identifiers. Similarly, Study 2 revealed that the effect of group norms on females' intentions to engage in sun-protective behavior was evident only for high identifiers and that the effects of one of the personal variables (attitude) was stronger for low than for high identifiers. Additional results revealed that the perceived group norm predicted subjects' attitude, as did the perceived consequences of performing the behavior. The latter result was evident only for low identifiers.
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From a social identity perspective, the norms of the most behaviorally relevant group, rather than the norms of important others in general, predict environmental behavior intentions.
“From a social identity perspective, it is not necessarily the norms of important others in general that will predict environmental behavior intentions, but rather the norms of the most behaviorally relevant group (Terry and Hogg, 1996; Terry et al., 1999).”
From A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities (2016) · cites this paper as Terry and Hogg, 1996
Previous research has provided support for the social identity perspective on the role of norms in attitude-behavior relations.
“Previous research has provided support for this perspective on the role of norms in attitude-behavior relations (e.g., Åstrøm & Rise, 2001;Johnston & White, 2003;Smith & Terry, 2003;Terry & Hogg, 1996;Terry et al., 1999;Terry, Hogg, & McKimmie, 2000;Wellen, Hogg, & Terry, 1998;White, Terry, & Hogg, 1994;see Smith & Hogg, in press for a recent review).”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Terry & Hogg, 1996
Personal factors such as attitude and perceived behavioral control are the primary determinants of intentions and behavior for those who do not identify strongly with the group.
“In contrast, personal factors such as attitude and perceived behavioral control have been found to be the primary determinants of intentions and behavior for those who do not identify strongly with the group (Terry & Hogg, 1996).”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Terry & Hogg, 1996
From a social identity approach, the perceived norms of a behaviourally relevant reference group should influence intentions, particularly when the individual identifies strongly with that reference group.
“From a social identity approach, the perceived norms of a behaviourally relevant reference group should influence intentions, particularly when the individual identifies strongly with that reference group.”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Terry & Hogg, 1996
The finding of the group norm by identification effect is in line with past research conducted in both the field and the laboratory.
“this finding is in line with past research (e.g., Terry & Hogg, 1996;Terry et al. 1999), conducted in both the field and the laboratory”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Terry & Hogg, 1996
Participants' behavioral intentions are more aligned with perceived ingroup norms when participants display high compared to low levels of ingroup identification.
“For instance, Terry and Hogg (1996) showed that participants' behavioral intentions are more aligned with the perceived ingroup norms (i.e., frequency of physical exercise per week), when participants display high, compared to low levels of ingroup identification (for similar results, see also Schmitt & Branscombe, 2001).”
From Cyberbullying through the lens of social influence: Predicting cyberbullying perpetration from perceived peer-norm, cyberspace regulations and ingroup processes (2020) · cites this paper as Terry & Hogg, 1996
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CEO Sociopolitical Activism: A Stakeholder Alignment Model
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Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions.
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Hawkes, A. L., Hamilton, K., White, K. M., & Young, R. M. (2012) · BMC Cancer · doi:10.1186/1471-2407-12-1 · Cited by 312 · see citing works
On Being Both With Us and Against Us: A Normative Conflict Model of Dissent in Social Groups
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Blackwell Handbook of Social Psychology: Group Process
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An application of the Theory of Planned Behaviour to blood donation: the importance of self-efficacy
Giles, M. (2004) · Health Education Research · doi:10.1093/her/cyg063 · Cited by 293 · see citing works
Smith, J. R., Terry, D. J., Manstead, A. S. R., Louis, W. R., Kotterman, D., & Wolfs, J. (2008) · The Journal of Social Psychology · doi:10.3200/socp.148.3.311-334 · Cited by 294 · see citing works
Self-citationAttitudes in social context: A social identity perspective
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Self-citationPreferences and beliefs in ingroup favoritism
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Amiot, C. E., Terry, D. J., Jimmieson, N. L., & Callan, V. J. (2006) · Journal of Management · doi:10.1177/0149206306287542 · Cited by 285 · see citing works
Self-citationImproving intergroup relations with extended and vicarious forms of indirect contact
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Changing Behavior Using the Theory of Planned Behavior
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Self-Categorization and Leadership: Effects of Group Prototypicality and Leader Stereotypicality
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Self-citationTexting while driving: Psychosocial influences on young people's texting intentions and behaviour
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Attitudinal factors, financial literacy, and stock market participation
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Usborne, E., & Taylor, D. M. (2010) · Personality and Social Psychology Bulletin · doi:10.1177/0146167210372215 · Cited by 266 · see citing works
Fielding, K. S., Terry, D. J., Masser, B. M., & Hogg, M. A. (2008) · British Journal of Social Psychology · doi:10.1348/014466607x206792 · Cited by 326 · see citing works
Self-citationThe solace of radicalism: Self-uncertainty and group identification in the face of threat
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Some Like It Bad: Testing a Model for Perceiving and Experiencing Fictional Characters
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A Tripartite Model of Group Identification
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Determinants of behaviour and their efficacy as targets of behavioural change interventions
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Keeping in constant touch: The predictors of young Australians’ mobile phone involvement
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Predicting adolescent eating and activity behaviors: The role of social norms and personal agency.
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Employee Adjustment to an Organizational Merger: An Intergroup Perspective
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Self-citationWho counts as an American?: the boundaries of national identity
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Climate or Culture? A Plea for Conceptual Clarity in School Effectiveness Research
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The Psychology of Blood Donation: Current Research and Future Directions
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Self-citationThe conflicting choices of alternating selves
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Utilizing the Theory of Planned Behavior to Inform Change Management
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- Authors
- Terry, D. J., & Hogg, M. A.
- Affiliations
- The University of Queensland (AU)
- Corresponding author
- Terry, Deborah J.
- ORCID
- Hogg, Michael A.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1996-08
- Volume
- 22
- Issue
- 8
- Pages
- 776-793
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2082130134
- Cited by
- 1,444
- References
- 53
- Citations by year
- 2026: 33 · 2025: 38 · 2024: 48 · 2023: 72 · 2022: 52 · 2021: 63 · 2020: 102 · 2019: 91 · 2018: 72 · 2017: 71 · 2016: 68 · 2015: 66 · 2014: 78 · 2013: 67 · 2012: 64
- FWCI
- 14.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- group norms, attitude-behavior relationship, group identification, social identity theory, self-categorization theory, reference groups, exercise intention, sun protection behavior, perceived behavioral control, perceived consequences, normative influence
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