Effects of interactive imagery on learning: Application to advertising.
Lutz, Kathy A., Lutz, Richard J.·1977·Journal of Applied Psychology
Cites (1)
- Hypermnesia for picturesErdelyi, Matthew Hugh, Becker, Joan · 1974 · Cognitive Psychology
Cited by (3)
- Images in Advertising: The Need for a Theory of Visual RhetoricScott, Linda M. · 1994 · Journal of Consumer Research
- The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?Heckler, Susan E., Childers, Terry L. · 1992 · Journal of Consumer Research
- Comparing Online Information Effects: A Cross-Cultural Comparison of Online Information and Uncertainty AvoidanceVishwanath, Arun · 2003 · Communication Research
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Effects of interactive imagery on learning: Application to advertising. https://app.cochat.ai/papers/10.1037//0021-9010.62.4.493
- The paper
- Lutz, K. A., & Lutz, R. J. (1977). Effects of interactive imagery on learning: Application to advertising. Journal of Applied Psychology. https://doi.org/10.1037//0021-9010.62.4.493
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
