The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?
Abstract
Three experiments are presented that investigate the effect of using incongruent information to improve the memorability of complex marketing communications. The basic premise of the research is that incongruency is a multidimensional concept, the components of which may produce countervailing effects on memory. Drawing on research in social cognition and information processing, a theoretical framework is developed that posits two dimensions of incongruency: relevancy and expectancy. Results of the research provide empirical support for the framework and suggest implications for consumer research and the development of ads.
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Citations
Cites
Reconstruction of automobile destruction: An example of the interaction between language and memory
Loftus, E. F., & Palmer, J. C. (1974) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(74)80011-3 · Cited by 1,909
Stalking the elusive “vividness” effect
Taylor, S. E., & Thompson, S. C. (1982) · Psychological Review · doi:10.1037/0033-295x.89.2.155 · Cited by 913
Sentence memory: A constructive versus interpretive approach
Bransford, J. D., Barclay, J. R., & Franks, J. J. (1972) · Cognitive Psychology · doi:10.1016/0010-0285(72)90003-5 · Cited by 908
Cited by
Ingrassia, M., Bellia, C., Giurdanella, C., Columba, P., & Chironi, S. (2022) · Journal of Open Innovation: Technology, Market, and Complexity · doi:10.3390/joitmc8010050 · Cited by 112
Customer Referral Reward–Brand–Fit: A Schema Congruity Perspective
Stumpf, C., & Baum, M. (2016) · Psychology & Marketing · doi:10.1002/mar.20896 · Cited by 40
The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy
Voorveld, H. A. M., & Valkenburg, S. M. F. (2015) · Journal of Advertising · doi:10.1080/00913367.2014.977472 · Cited by 35
Metadata
- Authors
- Heckler, S. E., & Childers, T. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-03
- Volume
- 18
- Issue
- 4
- Pages
- 475
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2085187045
- Cited by
- 722
- References
- 3
- FWCI
- 11.18
- Type
- journal article
- Language
- en
- Open access
- closed
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- Heckler, S. E., & Childers, T. L. (1992). The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? Journal of Consumer Research. https://doi.org/10.1086/209275
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
