Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E. Petty, John T. Cacioppo·1979·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.37.10.1915

Cites (5)

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    Craik, Fergus I.M., Lockhart, Robert S. · 1972 · Journal of Verbal Learning and Verbal Behavior
  2. Controlled and automatic human information processing: II. Perceptual learning, automatic attending, and a general theory
    Shiffrin, Richard M., Schneider, Walter · 1977 · Psychological Review
  3. Human Memory: A Proposed System and its Control Processes
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  4. Controlled and automatic human information processing: I. Detection, search, and attention.
    Schneider, Walter, Shiffrin, Richard M. · 1977 · Psychological Review
  5. Effects of message repetition and position on cognitive response, recall, and persuasion.
    Cacioppo, John T., Petty, Richard E. · 1979 · Journal of Personality and Social Psychology

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