Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty.

Maddux, James E., Rogers, Ronald W.·1980·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.39.2.235

Cites (1)

  1. What is beautiful is good
    Dion, Karen, Berscheid, Ellen, Walster, Elaine · 1972 · Journal of Personality and Social Psychology

Show all 1 references

Cited by (18)

  1. The Elaboration Likelihood Model of Persuasion
    Petty, Richard E., Cacioppo, John T. · 1986 · Advances in Experimental Social Psychology
  2. Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
    Ohanian, Roobina · 1990 · Journal of Advertising
  3. The Elaboration Likelihood Model of Persuasion
    Petty, Richard E., Cacioppo, John T. · 1986 · Communication and Persuasion
  4. The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
    Pornpitakpan, Chanthika · 2004 · Journal of Applied Social Psychology
  5. What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype.
    Eagly, Alice H., Ashmore, Richard D., Makhijani, Mona G., Longo, Laura C. · 1991 · Psychological Bulletin

See all 355

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This page
CoChat. (2026). Citation check: Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. https://app.cochat.ai/papers/10.1037//0022-3514.39.2.235
The paper
Maddux, J. E., & Rogers, R. W. (1980). Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. Journal of Personality and Social Psychology. https://doi.org/10.1037//0022-3514.39.2.235

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.