Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

Wu, Chenghuan, Shaffer, David R.·1987·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.52.4.677

Cites (1)

  1. Attitude-behavior relations: A theoretical analysis and review of empirical research
    Ajzen, Icek, Fishbein, Martin · 1977 · Psychological Bulletin

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.