Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.

Petty, Richard E., Schumann, David W., Richman, Steven A., Strathman, Alan J.·1993·Journal of Personality and Social Psychology

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    Bower, Gordon H. · 1981 · American Psychologist
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    Laird, James D. · 1974 · Journal of Personality and Social Psychology
  7. The Effects of Frequency Knowledge on Consumer Decision Making
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