Expectancy × value effects: Regulatory focus as determinant of magnitude and direction.

James Y. Shah, Edward Tory Higgins·1997·Journal of Personality and Social Psychology

Cites (2)

  1. Attachment and Loss. Vol. 1. Attachment
    Rever, George W. · 1972 · Psychosomatic Medicine
  2. Stated expectations as functions of probability and desirability of outcomes
    IRWIN, FRANCIS W. · 1953 · Journal of Personality

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