Approach and avoidance achievement goals and intrinsic motivation: A mediational analysis.

Abstract

nMost contemporary achievement goal conceptualizations consist of a performance goal versus mastery goal dichotomy. The present research offers an alternative framework by partitioning the performance goal orientation into independent approach and avoidance motivational orientations. Two experiments investigated the predictive utility of the proposed approach-avoidance achievement goal conceptualization in the intrinsic motivation domain. Results from both experiments supported the proposed framework; only performance goals grounded in the avoidance of failure undermined intrinsic motivation. Task involvement was validated as a mediator of the observed effects on intrinsic motivation. Ramifications for the achievement goal approach to achievement motivation and future research avenues are discussed. Achievement motivation theorists focus their research attention on a particular class of behaviors, those involving competence. Individuals may aspire to attain competence or may strive to avoid incompetence, and this approach-avoidance distinction was explicitly incorporated into the earliest achievement motivation conceptualizations. Two independent motivational orientations, the desire for and the desire to avoid failure, were identified by Lewin and colleagues as critical determinants of aspiration behavior (Hoppe, cited in Lewin, Dembo, Festinger, & Sears, 1944). In his nascent achievement motivation theory, McClelland ( 1951 ) proposed that there are at least two kinds of achievement motivation, one of which appears to be oriented around avoiding failure and the other around the more positive goal of attaining success (p. 202).

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