The DOI matches its Crossref record.
Marketing Plan Template
Abstract
THERE IS NO ONE SINGLE FORMAT for a marketing plan. Some marketing plans are written documents and some are presentations. Some plans are lengthy and detailed, while others are short and concise. Some marketing plans are never formally written down; they are scribbled on a napkin in a restaurant. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The text we found for this paper looks like another document, so the self-check wasn’t run.
Citations
Cites
Still being checked.
Cited by
Marketing Plan for Finnish Food Oy
Vimpari, E. M. (2011) · Theseus (Ammattikorkeakoulujen)
Metadata
- Authors
- Calkins, T.
- Corresponding author
- Calkins, Tim
- Venue
- Breakthrough Marketing Plans
- Publisher
- Palgrave Macmillan US
- Published
- 2012
- Pages
- 167-184
- OpenAlex
- W2471547322
- Semantic Scholar
- 418bfeb7b9abac0d64d8a62756e6a6dcbca8275e
- Cited by
- 1
- References
- 0
- FWCI
- 0.00
- Type
- book chapter
- Language
- en
- Open access
- closed
- Locations
- Palgrave Macmillan US eBooks (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- marketing plan, marketing planning, business planning
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
