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Cited by 309

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Business model innovation and sources of value creation in low‐income markets

Open access
Sánchez, Pablo, Ricart, Joan E.·2010·European Management Review

Abstract

We explore different business ventures in low‐income markets in order to understand the factors influencing business model innovation in this context. Grounded in the rich data obtained from multiple case study analyses and in the received theory in strategy in low‐income markets and business models, we identified a set of contingency factors that permitted us to distinguish between isolated and interactive business models.Isolated business models widen its entrance into new markets by leveraging firm's current resources and capabilities for taking advantage of existing opportunities.Interactive business models require a firm to combine, integrate and leverage both internal resources with ecosystem's capabilities to create new business opportunities. Finally, we discuss the main implications on value creation from these business models.

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Metadata

Authors
Sánchez, P., & Ricart, J. E.
Venue
European Management Review
Publisher
Wiley
Published
2010-09
Volume
7
Issue
3
Pages
138-154
ISSN
  • 1740-4754 (ISSN-L)
  • 1740-4762
OpenAlex
W2091170223
Cited by
309
References
3
FWCI
21.20
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: Business model innovation and sources of value creation in low‐income markets. https://app.cochat.ai/papers/10.1057/emr.2010.16
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Sánchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European Management Review. https://doi.org/10.1057/emr.2010.16

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.