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A comparison of attitudinal loyalty measurement approaches
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Citations
Cited by
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, P., & Miller, K. E. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2005.11.006 · Cited by 1,123
The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
Ball, D., Simões Coelho, P., & Machás, A. (2004) · European Journal of Marketing · doi:10.1108/03090560410548979 · Cited by 572
Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Bandyopadhyay, S., & Martell, M. (2007) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2006.03.002 · Cited by 402
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.02.002 · Cited by 328
Consumer responses to high-technology products: Product attributes, cognition, and emotions
Lee, S., Ha, S., & Widdows, R. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.06.022 · Cited by 260
Metadata
- Authors
- Bennett, R., & Rundle-Thiele, S.
- Venue
- Journal of Brand Management
- Published
- 2002-01
- Volume
- 9
- Issue
- 3
- Pages
- 193-209
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W1588174537
- Cited by
- 333
- References
- 0
- FWCI
- 8.02
- Type
- journal article
- Language
- en
- Open access
- green
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- CoChat. (2026). Citation check: A comparison of attitudinal loyalty measurement approaches. https://app.cochat.ai/papers/10.1057/palgrave.bm.2540069
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- Bennett, R., & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540069
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
