Effects of value and innovation on brand equity in retailing
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Brand equity is directly influenced by perceived value, particularly in entertainment and aesthetics, with innovation amplifying this impact.
“Brand equity is directly influenced by perceived value, particularly in entertainment and aesthetics, with innovation amplifying this impact (Moliner-Velázquez et al., 2019).”
From Exploring the influence of flagship store experience and consumer interactions on purchase behaviour (2025) · cites this paper as Moliner-Velázquez et al., 2019
The Abstract reports a direct, significant effect of perceived value on retailer brand equity, with entertainment making the greatest contribution. It also reports that high perceived innovation strengthens the effects of efficiency and aesthetics, not entertainment. Thus, the claim is supported in broad terms but blurs which value dimensions innovation amplifies. (LLM, conf=0.86)
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Cited by
Sorted by citations
Exploring the influence of flagship store experience and consumer interactions on purchase behaviour
Lourenco, C. E., Madeira, J. C., & Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.27409 · Cited by 1 · see citing works
- Authors
- Moliner-Velázquez, B., Fuentes-Blasco, M., & Gil-Saura, I.
- Venue
- Journal of Brand Management
- Published
- 2019-06-12
- Volume
- 26
- Issue
- 6
- Pages
- 658-674
- ISSN
- 1350-231X
- 1479-1803
- Cited by
- 16
- References
- 0
- Language
- en
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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