The DOI matches its Crossref record.
Characteristics of TV Commercials Perceived as Informative
Overview
The claims and statistics of this paper haven’t been checked yet.
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Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Ashley, C., & Tuten, T. (2015) · Psychology & Marketing · doi:10.1002/mar.20761 · Cited by 1,462
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
How consumers assess the value of advertising
Ducoffe, R. H. (1995) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1995.10505022 · Cited by 774
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Kim, Y. J., & Han, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.01.015 · Cited by 454
Mehta, N., Chen, X. (., & Narasimhan, O. (2008) · Marketing Science · doi:10.1287/mksc.1070.0310 · Cited by 107
Metadata
- Authors
- Aaker, D. A., & Norris, D.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1982-04
- Volume
- 22
- Issue
- 2
- Pages
- 61-70
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2909933925
- Cited by
- 178
- References
- 0
- FWCI
- 5.44
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Characteristics of TV Commercials Perceived as Informative. https://app.cochat.ai/papers/10.1080/00218499.1982.12468125
- The paper
- Aaker, D. A., & Norris, D. (1982). Characteristics of TV Commercials Perceived as Informative. Journal of Advertising Research. https://doi.org/10.1080/00218499.1982.12468125
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
