Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
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Today as mobile phones have become the first screen for the consumers, mobile advertising can play a significant role in influencing consumers' mindset.
“Today as mobile phones have become the first screen for the consumers, mobile advertising can play a significant role in influencing consumers' mindset (Kim & Han, 2014).”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as Kim & Han, 2014
Cites
Agarwal, R., & Karahanna, E. (2000) · MIS Quarterly · doi:10.2307/3250951 · Cited by 4,726 · see citing works
Hong, I. B., & Cho, H. (2011) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2011.02.001 · Cited by 590 · see citing works
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Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 2,620 · see citing works
“Today as mobile phones have become the first screen for the consumers, mobile advertising can play a significant role in influencing consumers’ mindset (Kim & Han, 2014).”
BackgroundVirtual agents and flow experience: an empirical examination of AI-powered chatbots
Baabdullah, A. M., Alalwan, A. A., Algharabat, R. S., Metri, B., & Rana, N. P. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2022.121772 · Cited by 171 · see citing works
Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103273 · Cited by 170 · see citing works
A meta-analytic review of mobile advertising research
Maseeh, H. I., Jebarajakirthy, C., Pentecost, R., Ashaduzzaman, M., Arli, D., & Weaven, S. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.06.022 · Cited by 88 · see citing works
Determinants of mobile consumers’ perceived value of location-based advertising and user responses
Lin, T. T. C., Paragas, F., & Bautista, J. R. (2016) · International Journal of Mobile Communications · doi:10.1504/ijmc.2016.075019 · Cited by 59 · see citing works
- Authors
- Kim, Y. J., & Han, J.
- Affiliations
- Hoseo University (KR)
- Chung-Ang University (KR)
- Corresponding author
- Han, JinYoung
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2014-04
- Volume
- 33
- Pages
- 256-269
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W2039630683
- Cited by
- 454
- References
- 2
- Citations by year
- 2026: 30 · 2025: 54 · 2024: 46 · 2023: 59 · 2022: 65 · 2021: 48 · 2020: 47 · 2019: 30 · 2018: 32 · 2017: 23 · 2016: 14 · 2015: 5 · 2014: 1
- FWCI
- 46.68
- Type
- journal article
- Language
- en
- Update notices
- erratum (2014-06-01)
- Open access
- closed
- Locations
- Computers in Human Behavior (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- smartphone advertising, mobile advertising, personalization, flow theory, purchase intention, advertising value, advertising credibility, advertising informativeness
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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