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The Domestic Turn: Business Process Outsourcing and the Growing Automation of Kenyan Organisations
Open accessAbstract
After observing the growth of the Indian and Filipino Business Process Outsourcing (BPO) sectors, Kenyan policy-makers and managers made substantial investments in international internet infrastructure and BPO marketing campaigns. While observers continue to discuss the sector in terms of its international work opportunities, in recent years the sector has increasingly focused on contracts sourced from Kenyan and other East African clients. The government has also refocused efforts on attracting international BPO companies. This domestic turn signals both the difficulties of gaining access to overseas work due to the power of incumbents and the increasing use of the internet and ICT-enabled automation within Kenyan organisations. In effect, better connectivity has enabled a two-way globalisation of services: Kenyan BPO companies can access international work opportunities but connectivity has also contributed to the inflow of international business practices into Kenya. The conclusion examines what these shifts might entail for the sector and its workers in future.
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State-led development strategies in Kenya have aimed at attracting foreign investment, and by the early 2000s, expanding communication capacities created new opportunities for transnational service work and Kenyan policymakers sought to capture a share of this economy.
“To generate more employment opportunities, state-led development strategies have aimed at attracting foreign investment. By the early 2000s, expanding communication capacities created new opportunities for transnational service work and Kenyan policymakers sought to capture a share of this economy [83].”
From 'The plan is just survival': Data Work in Kenya and the Regime of Entrapment (2026) · cites this paper as [83]
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Cited by
Sorted by citations
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Foster, C., Graham, M., Mann, L., Waema, T., & Friederici, N. (2018) · Economic Geography · doi:10.1080/00130095.2017.1350104 · Cited by 169
Self-citationThe poverty of ethical AI: impact sourcing and AI supply chains
Muldoon, J., Cant, C., Graham, M., & Ustek Spilda, F. (2025) · AI & SOCIETY · doi:10.1007/s00146-023-01824-9 · Cited by 88
“By the early 2000s, the growth in communication technology allowed much of this work to be offshored to an even cheaper workforce located in countries such as India and the Philippines, which opened a global marketplace for BPO services (Graham 2015; Mann and Graham 2016; Peck 2017).”
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Metadata
- Authors
- Mann, L., & Graham, M.
- Affiliations
- African Studies Centre (NL)
- University of Oxford (GB)
- Corresponding author
- Mann, Laura
- Venue
- The Journal of Development Studies
- Publisher
- Informa UK Limited
- Published
- 2016-03-22
- Volume
- 52
- Issue
- 4
- Pages
- 530-548
- ISSN
- 0022-0388 (ISSN-L)
- 1743-9140
- OpenAlex
- W2273066853
- Cited by
- 141
- References
- 0
- Citations by year
- 2026: 1 · 2025: 1 · 2023: 4 · 2022: 114 · 2021: 3 · 2020: 5 · 2019: 5 · 2017: 6 · 2016: 2
- FWCI
- 7.78
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- The Journal of Development Studies (publishedVersion, cc-by)
- Leiden Repository (Leiden University) (submittedVersion)
- London School of Economics and Political Science Research Online (London School of Economics and Political Science) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- ESRC-DFID (RES-167-25-0701 | ES/I033777/1)
- Topics
- Social Sciences › Business, Management and Accounting › Management Information Systems › Outsourcing and Supply Chain Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Global trade, sustainability, and social impact
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Globalization, Economics, and Policies
- Keywords
- business process outsourcing, automation, internet infrastructure, outsourcing policy, outsourcing workers
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