The Meanings of Color

Wright, Benjamin; Rainwater, Lee

doi:10.1080/00221309.1962.9711531

Cited by 168Categorization, perception, and languageColor perception and designColor Science and Applications

The Meanings of Color

Wright, Benjamin, Rainwater, Lee·1962·The Journal of General Psychology

DOI 10.1080/00221309.1962.9711531

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Abstract

(1962). The Meanings of Color. The Journal of General Psychology: Vol. 67, No. 1, pp. 89-99.

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Bright and saturated colors are more stimulating and pleasurable than grayscales.
“Moreover, bright and saturated colors are more stimulating and pleasurable than grayscales (e.g., Guilford & Smith, 1959; Valdez & Mehrabian, 1994; Wright & Rainwater, 1962).”
From Is life brighter when your phone is not? The efficacy of a grayscale smartphone intervention addressing digital well-being (2024) · cites this paper as Wright & Rainwater, 1962

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Authors: Wright, B., & Rainwater, L.
Affiliations: University of Chicago (US)
ORCID: Wright, Benjamin
Venue: The Journal of General Psychology
Publisher: Informa UK Limited
Published: 1962-07
Volume: 67
Issue: 1
Pages: 89-99
ISSN: 0022-1309 (ISSN-L)
1940-0888
DOI: 10.1080/00221309.1962.9711531
OpenAlex: W2125208217
Cited by: 168
References: 19
Citations by year: 2026: 2 · 2025: 8 · 2024: 4 · 2023: 3 · 2022: 10 · 2021: 6 · 2020: 7 · 2019: 13 · 2018: 12 · 2017: 8 · 2016: 15 · 2015: 6 · 2014: 4 · 2013: 10 · 2012: 7
FWCI: 2.17
Type: journal article
Language: en
Open access: closed
Locations: The Journal of General Psychology (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
Social Sciences › Psychology › Social Psychology › Color perception and design
Physical Sciences › Physics and Astronomy › Atomic and Molecular Physics, and Optics › Color Science and Applications
Keywords: color perception, meanings of colour, color symbolism, color psychology
MeSH terms: Color

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The Meanings of Color

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