The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Characteristics of the Opinion Leader: A New Dimension
Abstract
This study empirically examined the role of a personality trait, public individuation, in furthering our understanding of opinion leadership. Relevance of this new psychological dimension, and past findings on characteristics of opinion leaders are discussed. Discriminant analysis revealed that, in addition to personal involvement and product familiarity, public individuation was the only other variable which was important in distinguishing opinion leaders from non-leaders. Risk preference, open-mindedness, and mass media exposure, though correlated with opinion leadership, were not found to be important predictors of opinion leadership. Implications for advertisers are discussed.
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Citations
Cites
Innovativeness: The Concept and Its Measurement
Midgley, D. F., & Dowling, G. R. (1978) · Journal of Consumer Research · doi:10.1086/208701 · Cited by 1,550
Deviation, rejection and communication
Schachter, S. (1951) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0062326 · Cited by 1,165
Cited by
Influencers on Instagram: Antecedents and consequences of opinion leadership
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.005 · Cited by 1,336
Hennig-Thurau, T., Walsh, G., & Walsh, G. (2003) · International Journal of Electronic Commerce · doi:10.1080/10864415.2003.11044293 · Cited by 939
Effective influencer marketing: A social identity perspective
Farivar, S., & Wang, F. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103026 · Cited by 251
Ahmed, S. (2021) · Telematics and Informatics · doi:10.1016/j.tele.2020.101508 · Cited by 105
Pathways to music exploration in a digital age.
Tepper, S. J., & Hargittai, E. (2009) · Poetics · doi:10.1016/j.poetic.2009.03.003 · Cited by 84
Metadata
- Authors
- Chan, K. K., & Misra, S.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1990-10
- Volume
- 19
- Issue
- 3
- Pages
- 53-60
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2008847955
- Cited by
- 374
- References
- 2
- FWCI
- 1.50
- Type
- journal article
- Language
- en
- Open access
- closed
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- Chan, K. K., & Misra, S. (1990). Characteristics of the Opinion Leader: A New Dimension. Journal of Advertising. https://doi.org/10.1080/00913367.1990.10673192
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
