Innovativeness: The Concept and Its Measurement
Abstract
The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level of abstraction, and that explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.
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Online shopping innovativeness is a function of attitude towards the online environment and individual personal characteristics.
“Research has revealed that online shopping innovativeness is a function of attitude towards the online environment and individual personal characteristics (Midgley and Dowling, 1978;Eastlick, 1993;Sylke, Belanger, and Comunale, 2004;Lassar et al., 2005).”
From An Analysis of Factors Affecting on Online Shopping Behavior of Consumers (2012) · cites this paper as Midgley and Dowling, 1978
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“Innova-tiveness is “the degree to which an individual is receptive to new ideas and makes innovation decisions independently” (Midgley and Dowling 1978, p. 236).”
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“Indeed, Midgley and Dowling (1978) note that the "trait-behavior" model is an inadequate representation of innovation adoption behavior as several variables potentially intervene between trait and behavior.”
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“Innovativeness in Information Technology is the “willingness of an individual to try out any new information technology” [27, 47].”
BackgroundHeidenreich, S., & Handrich, M. (2014) · Journal of Product Innovation Management · doi:10.1111/jpim.12161 · Cited by 297 · see citing works
Opinion leadership in a computer-mediated environment
Lyons, B., & Henderson, K. V. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.22 · Cited by 293 · see citing works
Testa, F., Iovino, R., & Iraldo, F. (2020) · Business Strategy and the Environment · doi:10.1002/bse.2587 · Cited by 309 · see citing works
Hwang, J., & Griffiths, M. A. (2017) · Journal of Consumer Marketing · doi:10.1108/jcm-10-2015-1560 · Cited by 288 · see citing works
A bibliometric review of the innovation adoption literature
van Oorschot, J. A. W. H., Hofman, E., & Halman, J. I. M. (2018) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2018.04.032 · Cited by 287 · see citing works
Consumer innovativeness and its correlates: A propositional inventory for future research
Bartels, J., & Reinders, M. J. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2010.05.002 · Cited by 281 · see citing works
“More specifically, much attention has been paid to the concept of consumer innovativeness (Goldsmith and Hofacker, 1991; Goldsmith et al., 1998; Im et al., 2003, 2007; Midgley and Dowling, 1978; Steenkamp and Gielens, 2003; Steenkamp et al., 1999).”
BackgroundThree forms of innovation resistance: the case of retail payment methods
Szmigin, I. T. D., & Foxall, G. R. (1998) · Technovation · doi:10.1016/s0166-4972(98)00030-3 · Cited by 276 · see citing works
Market mavens: Psychological influences
Clark, R. A., & Goldsmith, R. E. (2005) · Psychology and Marketing · doi:10.1002/mar.20060 · Cited by 275 · see citing works
Jin, B. E., & Suh, Y. G. (2005) · Journal of Consumer Marketing · doi:10.1108/07363760510589226 · Cited by 271 · see citing works
Crespo, A., & del Bosque, I. R. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2008.04.008 · Cited by 269 · see citing works
What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion
Walsh, G., Gwinner, K. P., & Swanson, S. R. (2004) · Journal of Consumer Marketing · doi:10.1108/07363760410525678 · Cited by 261 · see citing works
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence
Cotte, J., & Wood, S. L. (2004) · Journal of Consumer Research · doi:10.1086/383425 · Cited by 257 · see citing works
The generality/specificity issue in consumer innovativeness research
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Hegner, S. M., Beldad, A. D., & Brunswick, G. J. (2019) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2019.1572353 · Cited by 249 · see citing works
“According to Midgley and Dowling (1978), personal inno-vativeness is categorized as a personality factor that shapes the extent to which a person accepts and adopts new ideas, products, and systems.”
BackgroundMidgley, D. F., & Dowling, G. R. (1993) · Journal of Consumer Research · doi:10.1086/209326 · Cited by 244 · see citing works
Self-citationThe influence of personality on active and passive use of social networking sites
Pagani, M., Hofacker, C. F., & Goldsmith, R. E. (2011) · Psychology and Marketing · doi:10.1002/mar.20395 · Cited by 240 · see citing works
Cho, Y., Hwang, J., & Lee, D. (2011) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2011.06.003 · Cited by 234 · see citing works
Kitchell, S. (1995) · Journal of the Academy of Marketing Science · doi:10.1177/0092070395233004 · Cited by 239 · see citing works
- Authors
- Midgley, D. F., & Dowling, G. R.
- ORCID
- Midgley, David F.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1978-03
- Volume
- 4
- Issue
- 4
- Pages
- 229
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2045988471
- Semantic Scholar
- b5091173a59fb3de9d2b5254285390796e7bf8a0
- Cited by
- 1,550
- References
- 23
- Citations by year
- 2026: 56 · 2025: 48 · 2024: 56 · 2023: 66 · 2022: 95 · 2021: 77 · 2020: 62 · 2019: 48 · 2018: 72 · 2017: 65 · 2016: 79 · 2015: 73 · 2014: 76 · 2013: 59 · 2012: 69
- FWCI
- 5.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Keywords
- innovativeness, technology adoption, consumer behavior, communication process
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