The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Content Analysis of Guilt Appeals in Popular Magazine Advertisements
Abstract
The authors document advertisers' application of guilt appeals as a method of influence. A content analysis of guilt advertisements in 24 magazines reveals that (1) guilt appeals appear in advertising at a level comparable to that of other appeals (e.g., humor, sexual, and comparisons), (2) guilt appeals appear in every magazine type, but are most common in news and general editorial magazines, (3) the majority of guilt ads have anticipatory guilt appeals, (4) the single most common guilt statement is the statement of fact, (5) guilt is typically employed in the ad copy or in both the copy and visual images, and (6) guilt appeals appear most often in ads for charities and health-related products. Implications of the content analysis are considered and research directions outlined.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Cited by
Antonetti, P., & Maklan, S. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1841-9 · Cited by 522
Peloza, J., White, K., & Shang, J. (2013) · Journal of Marketing · doi:10.1509/jm.11.0454 · Cited by 498
Guilt and giving: A process model of empathy and efficacy
Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2008) · Psychology & Marketing · doi:10.1002/mar.20200 · Cited by 379
The Extended Parallel Process Model: Illuminating the Gaps in Research
Popova, L. (2012) · Health Education & Behavior · doi:10.1177/1090198111418108 · Cited by 361
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, J., Coulter, R. A., & Moore, M. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00102-4 · Cited by 324
Metadata
- Authors
- Huhmann, B. A., & Brotherton, T. P.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 1997-06
- Volume
- 26
- Issue
- 2
- Pages
- 35-45
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W1969520651
- Cited by
- 246
- References
- 1
- FWCI
- 2.76
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: A Content Analysis of Guilt Appeals in Popular Magazine Advertisements. https://app.cochat.ai/papers/10.1080/00913367.1997.10673521
- The paper
- Huhmann, B. A., & Brotherton, T. P. (1997). A Content Analysis of Guilt Appeals in Popular Magazine Advertisements. Journal of Advertising. https://doi.org/10.1080/00913367.1997.10673521
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
