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Guilt and giving: A process model of empathy and efficacy

Open access
Basil, Debra Z., Ridgway, Nancy M., Basil, Michael D.·2008·Psychology & Marketing

Abstract

This research develops a model of consumer response to charity appeals. Using the Extended Parallel Process Model from the fear appeal literature as a foundation, the current model proposes that empathy and self‐efficacy generate guilt and reduce maladaptive responses, which, in turn, shapes donation intention. The results demonstrate that the impact of empathy on charitable donation intention is fully mediated by guilt and maladaptive responses. The impact of self‐efficacy is partially mediated by guilt and maladaptive responses. Therefore, both empathy and self‐efficacy determine whether guilt or maladaptive responses result. This model clarifies the process through which guilt appeals operate, by identifying the roles of empathy and self‐efficacy. © 2008 Wiley Periodicals, Inc.

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Metadata

Authors
Basil, D. Z., Ridgway, N. M., & Basil, M. D.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2007-12-20
Volume
25
Issue
1
Pages
1-23
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
OpenAlex
W2035677553
Cited by
379
References
3
FWCI
27.10
Type
journal article
Language
en
Open access
bronze

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Basil, D. Z., Ridgway, N. M., & Basil, M. D. (2008). Guilt and giving: A process model of empathy and efficacy. Psychology & Marketing. https://doi.org/10.1002/mar.20200

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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