The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.
Is Beauty Best? Highly versus Normally Attractive Models in Advertising
Abstract
Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. This paper explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research (Kahle and Homer 1985; Kamins 1990), the results suggest that HAMS are not the most effective choice for all categories of attractiveness-relevant products. This research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model's expertise about the product.
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Cites
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532
Advances In Experimental Social Psychology
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Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Dion, K., Berscheid, E., & Walster, E. (1972) · Journal of Personality and Social Psychology · doi:10.1037/h0033731 · Cited by 3,865
Attribution: Perceiving the Causes of Behavior
JONES, E. E. (1987) · Medical Entomology and Zoology · Cited by 3,760
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(2017) · Managerial Leadership for Librarians · doi:10.5040/9798400682018.ch-003 · Cited by 2,240
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Persuasion theory and research
O’Keefe, D. J. (1990) · Cited by 1,555
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Franke, C., Groeppel-Klein, A., & Müller, K. (2023) · Journal of Advertising · doi:10.1080/00913367.2022.2154721 · Cited by 408
Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-03-2019-2292 · Cited by 298
Star power: the evolution of celebrity endorsement research
Yang, W. (2018) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2016-0543 · Cited by 123
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
Dhun, & Dangi, H. K. (2023) · Journal of Internet Commerce · doi:10.1080/15332861.2022.2125220 · Cited by 108
Gvili, Y., & Levy, S. (2021) · Journal of Marketing Communications · doi:10.1080/13527266.2019.1633552 · Cited by 83
Metadata
- Authors
- Bower, A. B., & Landreth, S.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2001-03
- Volume
- 30
- Issue
- 1
- Pages
- 1-12
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2048551322
- Cited by
- 391
- References
- 41
- FWCI
- 5.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
