The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Abstract
Corporations sponsoring causes may hope to create the appearance of "good citizenship." Using attribution theory, the authors develop and test a cognitive explanation of sponsorship effects. Results of the experiment suggest that a good fit between a company and the cause it sponsors generates consumer attributions of altruistic sponsor motives and enhances sponsor credibility and attitude toward the sponsor. Mediation analysis results indicate that congruence effects on sponsor attitudes were mediated by sponsor credibility.
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A benefit congruency framework of sales promotion effectiveness
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
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Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
Charitable programs and the retailer: do they mix?
Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00032-4 · Cited by 809
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
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Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
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Lee, M., & Youn, S. (2009) · International Journal of Advertising · doi:10.2501/s0265048709200709 · Cited by 662
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018) · Journal of Media Business Studies · doi:10.1080/16522354.2018.1501146 · Cited by 497
Alcañiz, E. B., Cáceres, R. C., & Pérez, R. C. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0461-x · Cited by 291
Making Green Stuff? Effects of Corporate Greenwashing on Consumers
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Metadata
- Authors
- Rifon, N. J., Choi, S. M., Trimble, C. S., & Li, H.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2004-01
- Volume
- 33
- Issue
- 1
- Pages
- 30-42
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2055584923
- Cited by
- 971
- References
- 8
- FWCI
- 35.78
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive. https://app.cochat.ai/papers/10.1080/00913367.2004.10639151
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- Rifon, N. J., Choi, S. M., Trimble, C. S., & Li, H. (2004). CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive. Journal of Advertising. https://doi.org/10.1080/00913367.2004.10639151
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
