The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
Abstract
Mental simulation has been defined as the cognitive construction of hypothetical scenarios, which are usually in the form of stories or narratives. The experiment in this paper examines the favorable effect of ad-encouraged mental simulation on ad attitudes and brand evaluations. A model is developed wherein mental simulation persuades via narrative transportation, defined as immersion into a story (Gerrig 1994; Green and Brock 2000). Transportation includes strong affective responses and low levels of critical thought, which, in turn, affect ad attitudes and brand evaluations.
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Cites
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532
Availability: A heuristic for judging frequency and probability
Tversky, A., & Kahneman, D. (1973) · Cognitive Psychology · doi:10.1016/0010-0285(73)90033-9 · Cited by 9,984
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Cited by
Developing and validating a service robot integration willingness scale
Lu, L., Cai, R., & Gursoy, D. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2019.01.005 · Cited by 1,013
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0541-x · Cited by 693
Impact of narratives on persuasion in health communication: a meta-analysis
Shen, F., Sheer, V. C., & Li, R. (2015) · Journal of Advertising · doi:10.1080/00913367.2015.1018467 · Cited by 574
Narrative and Persuasion in Fashion Advertising
Phillips, B. J., & McQuarrie, E. F. (2010) · Journal of Consumer Research · doi:10.1086/653087 · Cited by 350
The Transportation Scale–Short Form (TS–SF)
Appel, M., Gnambs, T., Richter, T., & Green, M. C. (2015) · Media Psychology · doi:10.1080/15213269.2014.987400 · Cited by 309
Metadata
- Authors
- Escalas, J. E.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2004-01
- Volume
- 33
- Issue
- 2
- Pages
- 37-48
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W1985041597
- Cited by
- 831
- References
- 3
- FWCI
- 123.39
- Type
- journal article
- Language
- en
- Open access
- closed
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- The paper
- Escalas, J. E. (2004). IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion. Journal of Advertising. https://doi.org/10.1080/00913367.2004.10639163
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
