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Aesthetics and preferences of web pages

Schenkman, Bo N., Jönsson, Fredrik U.·2000·Behaviour & Information Technology

Abstract

The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants. Multidimensional analysis of similarity and preference judgements found four important dimensions: beauty, mostly illustrations versus mostly text, overview and structure. Category scales indicated the existence of two factors related to formal aspects and to appeal of the objects, respectively. The best predictor for the overall judgement of the category scales was beauty. Property vector fitting of the multidimensional solutions with the category scales further indicated the importance of beauty for the preference space. Aspects of usability, product design and aesthetics are discussed.

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Metadata

Authors
Schenkman, B. N., & Jönsson, F. U.
Venue
Behaviour & Information Technology
Published
2000-01
Volume
19
Issue
5
Pages
367-377
ISSN
  • 0144-929X (ISSN-L)
  • 1362-3001
OpenAlex
W2097117058
Cited by
475
References
0
FWCI
9.43
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Aesthetics and preferences of web pages. https://app.cochat.ai/papers/10.1080/014492900750000063
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Schenkman, B. N., & Jönsson, F. U. (2000). Aesthetics and preferences of web pages. Behaviour & Information Technology. https://doi.org/10.1080/014492900750000063

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