Cited by 40Usability and User Interface DesignSafety Warnings and SignageInnovative Human-Technology Interaction

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Cultural influences on the comprehensibility of icons in mobile–computer interaction

Pappachan, P., Ziefle, M.·2008·Behaviour & Information Technology

Abstract

Icons are often considered as language free and therefore assumed to be especially suited for inter-cultural usage. This article examines if icons within the mobile context are inter-culturally comprehensible. The study was carried out in Kerala, South India. Fifty-eight participants of a wide age range (17–75 years) volunteered to take part. The icons under study were representatives for common mobile phone functions and were partly taken from real interfaces and were partly self-created. Icons varied in their concreteness/abstractness and their visual complexity. A naming method was adopted: Participants had first to evaluate what a specific icon pictured (pictorial transparency) and, directly after, they had to indicate the icon's meaning in the context of mobile communication (semantic transparency and comprehensibility). Results showed that the comprehensibility of icons mainly depend on two major characteristics, which can be regarded as culture-unspecific. No matter which cultural background users have, the more details an icon contains and the more concrete an icon is, the more it is correctly interpreted. However, we identified also cultural influences on the comprehensibility of specific icons, showing that icon design also should consider cultural specificities.

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Research works printed but not linked: 12

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Metadata

Authors
Pappachan, P., & Ziefle, M.
Affiliations
RWTH Aachen University (DE)
Corresponding author
Pappachan, P.
Venue
Behaviour & Information Technology
Published
2008-07
Volume
27
Issue
4
Pages
331-337
ISSN
  • 0144-929X (ISSN-L)
  • 1362-3001
OpenAlex
W2095210285
Cited by
40
References
0
Citations by year
2026: 1 · 2025: 2 · 2024: 2 · 2023: 3 · 2022: 2 · 2021: 2 · 2020: 4 · 2019: 2 · 2017: 1 · 2016: 2 · 2015: 1 · 2014: 4 · 2013: 6 · 2012: 3
FWCI
4.05
Type
journal article
Language
en
Open access
closed
Locations
  • Behaviour and Information Technology (publishedVersion)
  • RWTH Publications (RWTH Aachen) (submittedVersion)
Topics
  • Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
  • Social Sciences › Human Factors and Ergonomics › Safety Warnings and Signage
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords
icons, mobile phone interface, semantic transparency, visual complexity

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