Cited by 11Multimedia Communication and TechnologyMedia and Digital CommunicationMarketing and Advertising Strategies

The DOI matches its Crossref record.

Users as Currency: Technology and Marketing Trials as Naturalistic Environments

Nicoll, Derek William·2000·The Information Society

Abstract

Le choix de developper tel ou tel service multimedia interactif a domicile repose sur des epreuves de selection: selection de la technologie et selection de la methode de marketing. L'auteur presente les caracteristiques fondamentales de ces essais et decrit un cas reel (Cambridge Interactive Television)

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Crossref · 10.1080/019722400457261

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Metadata

Authors
Nicoll, D. W.
Corresponding author
Nicoll, Derek William
Venue
The Information Society
Published
2000-10
Volume
16
Issue
4
Pages
303-310
ISSN
  • 0197-2243 (ISSN-L)
  • 1087-6537
OpenAlex
W2170729800
Cited by
11
References
0
Citations by year
2021: 1 · 2020: 1 · 2018: 1 · 2013: 2 · 2012: 2
FWCI
0.00
Type
journal article
Language
en
Open access
closed
Locations
The Information Society (publishedVersion)
Topics
  • Physical Sciences › Engineering › Media Technology › Multimedia Communication and Technology
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
user testing, naturalistic settings, interactive television, technology selection, service development

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