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Cited by 513

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A new approach to the corporate image management process

Shee, P. S. B., Abratt, Russell·1989·Journal of Marketing Management
DOI 10.1080/0267257x.1989.9964088
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Abstract

The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.

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Citations

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Research works printed but not linked: 57

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Cited by

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Metadata

Authors
Shee, P. S. B., & Abratt, R.
Venue
Journal of Marketing Management
Publisher
Informa UK Limited
Published
1989-01
Volume
5
Issue
1
Pages
63-76
ISSN
  • 0267-257X (ISSN-L)
  • 1472-1376
DOI
10.1080/0267257x.1989.9964088
OpenAlex
W2123656148
Cited by
513
References
0
FWCI
4.58
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A new approach to the corporate image management process. https://app.cochat.ai/papers/10.1080/0267257x.1989.9964088
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Shee, P. S. B., & Abratt, R. (1989). A new approach to the corporate image management process. Journal of Marketing Management. https://doi.org/10.1080/0267257x.1989.9964088

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.