Bridging corporate and organizational communication: Review, development and a look to the future
Abstract
The theory and practice of corporate communication is usually driven by other disciplinary concerns than the field of organizational communication. However, its particular mind-set focusing on wholeness and consistency in corporate messages increasingly influence the domain of contemporary organizational communication as well. We provide a formative and critical review of research on corporate communication as a platform for highlighting crucial intersections with select research traditions in organizational communication to argue for a greater integration between these two areas of research. Following this review, we relax the assumptions underlying traditional corporate communication research and show how these dimensions interact in organizational and communication analysis, thus, demonstrating the potential for a greater cross-fertilization between the two areas of research. This cross-fertilization, as we will illustrate, enriches the theorization of corporate and organizational communication and may better link micro- and macro level analyses.
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Organizations are usually expected to behave and present themselves as coherent and consistent entities.
“While organizations are usually expected to behave and present themselves as coherent and consistent entities (March, 1988; see also Christensen & Cornelissen, 2011;Girschik, 2018)”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Christensen & Cornelissen, 2011
Contemporary organizations are often engaged in practices of consistency management, seeking to reassert acceptable links between their past, present and future.
“contemporary organizations are often engaged in practices of consistency management (e.g., Christensen & Cornelissen, 2011), seeking to (re)assert acceptable links between their past, present and future (Ashcraft, Kuhn, & Cooren, 2009;Schoeneborn & Vasquez, 2017).”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Christensen & Cornelissen, 2011
Organizations that are behind schedule or not yet able to evidence the results of their initiatives must engage vigorously in consistency-restoring communication.
“Organizations that are behind schedule or not yet able to evidence the results of their initiatives, must therefore engage vigorously in consistency-restoring communication (e.g., Christensen & Cornelissen, 2011).”
From Timely hypocrisy? Hypocrisy temporalities in CSR communication (2020) · cites this paper as Christensen & Cornelissen, 2011
Cites
Hutchins, E. (1995) · doi:10.7551/mitpress/1881.001.0001 · Cited by 10,801 · cited 2× · see citing works
“O processo coletivo de produção de significado sobre a organização, noutras palavras, surge da interação entre indivíduos e das complexas conexões entre aquelas interações, mais do que residir nos sujeitos (por exemplo, Barr, 2004; Hewes, 2009; Hutchins, 1995).”
BackgroundOrganizational Silence: A Barrier to Change and Development in a Pluralistic World
Morrison, E. W., & Milliken, F. J. (2000) · The Academy of Management Review · doi:10.2307/259200 · Cited by 2,776 · see citing works
Barley, S. R. (1986) · Administrative Science Quarterly · doi:10.2307/2392767 · Cited by 2,315 · see citing works
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Christensen, L. T., Morsing, M., & Thyssen, O. (2013) · Organization · doi:10.1177/1350508413478310 · Cited by 591 · see citing works
Researching corporate social responsibility communication: Themes, opportunities and challenges
Crane, A., & Glozer, S. (2016) · Journal of Management Studies · doi:10.1111/joms.12196 · Cited by 418 · see citing works
Transcending transmission: Towards a constitutive perspective on CSR communication
Schoeneborn, D., & Trittin, H. (2013) · Corporate Communications: An International Journal · doi:10.1108/13563281311319481 · Cited by 170 · see citing works
Timely hypocrisy? Hypocrisy temporalities in CSR communication
Christensen, L. T., Morsing, M., & Thyssen, O. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.07.020 · Cited by 105 · see citing works
Self-citation
- Authors
- Thøger Christensen, L., & Cornelissen, J.
- Affiliations
- University of Southern Denmark, Odense,
- Vrije Universiteit Amsterdam (NL)
- ORCID
- Cornelissen, Joep
- Venue
- Management Communication Quarterly
- Publisher
- SAGE Publications
- Published
- 2010-12-13
- Volume
- 25
- Issue
- 3
- Pages
- 383-414
- ISSN
- 0893-3189 (ISSN-L)
- 1552-6798
- OpenAlex
- W2128273116
- Cited by
- 250
- References
- 3
- Citations by year
- 2026: 9 · 2025: 9 · 2024: 10 · 2023: 7 · 2022: 18 · 2021: 17 · 2020: 12 · 2019: 17 · 2018: 23 · 2017: 28 · 2016: 20 · 2015: 21 · 2014: 22 · 2013: 22 · 2012: 12
- FWCI
- 38.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Management Communication Quarterly (publishedVersion)
- VU Research Portal (publishedVersion)
- University of Southern Denmark Research Portal (University of Southern Denmark) (publishedVersion)
- Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Social Sciences › Communication › Communication Studies and Media
- Social Sciences › Communication › Public Relations and Crisis Communication
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Keywords
- corporate communication, organizational communication, micro-macro integration, theory development
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