The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Individual values and motivational complexities in ethical clothing consumption: A means-end approach
Open accessAbstract
With the expansion of ethical consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. For the rapidly growing area of ethical clothing, this study explores consumers' desired consumption outcomes and personal values that drive ethical product preferences. Analysis of data obtained through a semi-qualitative laddering approach (n = 98 ethical clothing consumers) reveals five dominant perceptual patterns relating not only to environmental and altruist ethical concerns, but also more individual motives of value for money, personal image, and well-being. Further analysis shows that consumers have to compromise and balance between their conflicting end-goals. The study augments previous findings in ethical clothing research, as researchers can better understand how specific attributes of products relate to the emotional and symbolic aspects and link back to consumer values. Though limited in scope by its exploratory character, the study contributes towards a deeper understanding of ethical consumer behaviour. Implications for theory practice and further research are discussed.
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Cites
Schwartz, S. H. (1992) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60281-6 · Cited by 14,619
Value orientations, gender and environmental concern
Stern, P. C., Dietz, T., & Kalof, L. (1993) · Environment and Behavior · doi:10.1177/0013916593255002 · Cited by 2,162 · cited 3×
“Biospheric (or ecocentric) values reflect a concern for the non-human species, plant, or animal, and the conservation of the planet in general; egoistic values manifest in trying to maximise individual outcomes, and altruistic values reflect concern for social justice and the welfare of other human beings (Stern et al…”
BackgroundInfluentialPadel, S., & Foster, C. (2005) · British Food Journal · doi:10.1108/00070700510611002 · Cited by 1,214
An examination of the values that motivate socially conscious and frugal consumer behaviours
Pepper, M., Jackson, T., & Uzzell, D. (2009) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2009.00753.x · Cited by 383
Review and Critical Assessment of Research on Marketing and the Environment
Kilbourne, W. E., & Beckmann, S. C. (1998) · Journal of Marketing Management · doi:10.1362/026725798784867716 · Cited by 319
Cited by
Jacobs, K., Petersen, L., Hörisch, J., & Battenfeld, D. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.07.320 · Cited by 330
Sustainable fashion: current and future research directions
Mukendi, A., Davies, I., Glozer, S., & McDonagh, P. (2020) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0132 · Cited by 325
Diddi, S., Yan, R.-N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019) · Sustainable Production and Consumption · doi:10.1016/j.spc.2019.02.009 · Cited by 280
Metadata
- Authors
- Jägel, T., Keeling, K., Reppel, A., & Gruber, T.
- Venue
- Journal of Marketing Management
- Publisher
- Informa UK Limited
- Published
- 2012-03
- Volume
- 28
- Issue
- 3-4
- Pages
- 373-396
- ISSN
- 0267-257X (ISSN-L)
- 1472-1376
- OpenAlex
- W2000914779
- Cited by
- 191
- References
- 5
- FWCI
- 16.45
- Type
- journal article
- Language
- en
- Open access
- green
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- Jägel, T., Keeling, K., Reppel, A., & Gruber, T. (2012). Individual values and motivational complexities in ethical clothing consumption: A means-end approach. Journal of Marketing Management. https://doi.org/10.1080/0267257x.2012.659280
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