Value orientations, gender and environmental concern
Abstract
A social-psychological model is developed to examine the proposition that environmentalism represents a new way of thinking. It presumes that action in support of environmental quality may derive from any of three value orientations: egoistic, social-altruistic, or biospheric, and that gender may be implicated in the relation between these orientations and behavior. Behavioral intentions are modeled as the sum across values of the strength of a value times the strength of beliefs about the consequences of environmental conditions for valued objects. Evidence from a survey of 349 college students shows that beliefs about consequences for each type of valued object independently predict willingness to take political action, but only beliefs about consequences for self reliably predict willingness to pay through taxes. This result is consistent with other recent findings from contingent valuation surveys. Women have stronger beliefs than men about consequences for self, others, and the biosphere, but there is no gender difference in the strength of value orientations.
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Past research does not yield a clear picture on whether egoistic or altruistic motives are dominant as drivers of consumers' green attitude and behavior.
“the results do not yield a clear picture on whether egoistic or altruistic motives are dominant”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Stern et al. (1993)
Stern et al. (1993) found that motives for consumers' willingness to engage in pro-environmental behavior are based on a combination of egoistic, social-altruistic, and biocentric factors, whereas only egoism predicts intentions to pay taxes for environmental protection.
“Stern et al. (1993) found that motives for consumers' willingness to engage in pro-environmental behavior are based on a combination of egoistic, social-altruistic, and biocentric factors, whereas only awareness of consequences for one-self (egoism) predicts intentions to pay taxes for environmental protection.”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Stern et al. (1993)
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- Authors
- Stern, P. C., Dietz, T., & Kalof, L.
- Affiliations
- National Academies of Sciences, Engineering, and Medicine (US)
- George Mason University (US)
- SUNY Plattsburgh (US)
- Venue
- Environment and Behavior
- Publisher
- SAGE Publications
- Published
- 1993-09
- Volume
- 25
- Issue
- 5
- Pages
- 322-348
- ISSN
- 0013-9165 (ISSN-L)
- 1552-390X
- OpenAlex
- W2126789885
- Cited by
- 2,162
- References
- 94
- Citations by year
- 2026: 62 · 2025: 88 · 2024: 110 · 2023: 102 · 2022: 94 · 2021: 102 · 2020: 110 · 2019: 107 · 2018: 92 · 2017: 104 · 2016: 104 · 2015: 117 · 2014: 118 · 2013: 104 · 2012: 88
- FWCI
- 100.54
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Environment and Behavior (publishedVersion)
- Topics
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Physical Sciences › Environmental Science › Nature and Landscape Conservation › Environmental Philosophy and Ethics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- value orientations, environmental concern, environmentalism, gender differences, egoistic values, biospheric values, willingness to pay, beliefs about consequences, contingent valuation, university students
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