Cited by 2,162Environmental Education and SustainabilityEnvironmental Philosophy and EthicsEconomic and Environmental Valuation

Value orientations, gender and environmental concern

Stern, Paul C., Dietz, Thomas, Kalof, Linda·1993·Environment and Behavior

Abstract

A social-psychological model is developed to examine the proposition that environmentalism represents a new way of thinking. It presumes that action in support of environmental quality may derive from any of three value orientations: egoistic, social-altruistic, or biospheric, and that gender may be implicated in the relation between these orientations and behavior. Behavioral intentions are modeled as the sum across values of the strength of a value times the strength of beliefs about the consequences of environmental conditions for valued objects. Evidence from a survey of 349 college students shows that beliefs about consequences for each type of valued object independently predict willingness to take political action, but only beliefs about consequences for self reliably predict willingness to pay through taxes. This result is consistent with other recent findings from contingent valuation surveys. Women have stronger beliefs than men about consequences for self, others, and the biosphere, but there is no gender difference in the strength of value orientations.

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Crossref · 10.1177/0013916593255002

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  • Past research does not yield a clear picture on whether egoistic or altruistic motives are dominant as drivers of consumers' green attitude and behavior.

    “the results do not yield a clear picture on whether egoistic or altruistic motives are dominant”
  • Stern et al. (1993) found that motives for consumers' willingness to engage in pro-environmental behavior are based on a combination of egoistic, social-altruistic, and biocentric factors, whereas only egoism predicts intentions to pay taxes for environmental protection.

    “Stern et al. (1993) found that motives for consumers' willingness to engage in pro-environmental behavior are based on a combination of egoistic, social-altruistic, and biocentric factors, whereas only awareness of consequences for one-self (egoism) predicts intentions to pay taxes for environmental protection.”

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Authors
Stern, P. C., Dietz, T., & Kalof, L.
Affiliations
  • National Academies of Sciences, Engineering, and Medicine (US)
  • George Mason University (US)
  • SUNY Plattsburgh (US)
Venue
Environment and Behavior
Published
1993-09
Volume
25
Issue
5
Pages
322-348
ISSN
  • 0013-9165 (ISSN-L)
  • 1552-390X
OpenAlex
W2126789885
Cited by
2,162
References
94
Citations by year
2026: 62 · 2025: 88 · 2024: 110 · 2023: 102 · 2022: 94 · 2021: 102 · 2020: 110 · 2019: 107 · 2018: 92 · 2017: 104 · 2016: 104 · 2015: 117 · 2014: 118 · 2013: 104 · 2012: 88
FWCI
100.54
Type
journal article
Language
en
Open access
closed
Locations
Environment and Behavior (publishedVersion)
Topics
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
  • Physical Sciences › Environmental Science › Nature and Landscape Conservation › Environmental Philosophy and Ethics
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
Keywords
value orientations, environmental concern, environmentalism, gender differences, egoistic values, biospheric values, willingness to pay, beliefs about consequences, contingent valuation, university students

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