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Cited by 409

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Situating methods in the magic of Big Data and AI

Elish, M. C., boyd, danah·2018·Communication Monographs

Abstract

“Big Data” and “artificial intelligence” have captured the public imagination and are profoundly shaping social, economic, and political spheres. Through an interrogation of the histories, perceptions, and practices that shape these technologies, we problematize the myths that animate the supposed “magic” of these systems. In the face of an increasingly widespread blind faith in data-driven technologies, we argue for grounding machine learning-based practices and untethering them from hype and fear cycles. One path forward is to develop a rich methodological framework for addressing the strengths and weaknesses of doing data analysis. Through provocatively reimagining machine learning as computational ethnography, we invite practitioners to prioritize methodological reflection and recognize that all knowledge work is situated practice.

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Crossref · 10.1080/03637751.2017.1375130

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Metadata

Authors
Elish, M. C., & boyd, D.
Venue
Communication Monographs
Published
2017-09-19
Volume
85
Issue
1
Pages
57-80
ISSN
  • 0363-7751 (ISSN-L)
  • 1479-5787
OpenAlex
W2755246076
Cited by
409
References
12
FWCI
50.01
Type
journal article
Language
en
Open access
closed

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